Sales Hustle is now Sales Transformation
Nov. 6, 2020

Episode #16 S1-EP16 Generating Leaders with Greg Brisco

This episode of Sales Hustle welcomes Greg Brisco. Greg is very experienced in Sales and has a lot of takeaways for this episode to up your sales game. We’ll hear from Greg on how he got into sales and how he did things that got very successful at it.


Greg Brisco is the Vice President of SomethingNew LLC which helps organizations build a solid foundation in areas such as acquisition, onboarding and retention, etc.

Greg believes that everyone is selling something in their everyday lives and everyone is capable of selling. It’s just a matter of approach and communication that you need to overcome if you want to succeed in the sales world.

To hear more about Greg Brisco, you can go to the SomethingNew LLC website https://trysomethingnewnow.com/. Greg will also release his personal website soon so make sure to check that out to hear more on what Greg is doing that might help you. Feel free to connect with him on LinkedIn.

If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.

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Transcript

Episode #16 S1-EP16 Generating Leaders with Greg Brisco

Collin Mitchell: [00:00:00] Welcome to the sales hustle. The only no BS podcast, where we bring you the real 

[00:00:07] Greg Brisco: [00:00:07] raw uncut experiences 

[00:00:10] Collin Mitchell: [00:00:10] from sales change makers across 

[00:00:12] Greg Brisco: [00:00:12] various industries. The only place 

[00:00:15] Collin Mitchell: [00:00:15] where you can get 

[00:00:16] Greg Brisco: [00:00:16] what you're looking for to up your sales 

[00:00:19] Collin Mitchell: [00:00:19] game today's episode is brought to you 

[00:00:21] Greg Brisco: [00:00:21] by sales cast sales cast helps 

[00:00:24] Collin Mitchell: [00:00:24] sales professional transformed the relationship building process and 

[00:00:28] Greg Brisco: [00:00:28] win 

[00:00:29] Collin Mitchell: [00:00:29] their dream.

[00:00:29] Clients. I'm your host, Colin Mitchell. What is happening in sales hustlers, I've got a special guest for you today. Got Greg Briscoe, who is the vice president at something new. He is very experienced in sales, and we're going to talk nothing but sales and try to give you as much tactical things to up your game.

[00:00:51] In sales as a sales professional, Greg, welcome to the show. How are you doing, 

[00:00:56] Greg Brisco: [00:00:56] man? I am doing slightly better than fantastic. It's great to be here. I appreciate you. 

[00:01:01] Collin Mitchell: [00:01:01] Yeah. Thank you so much for hopping on here. Um, just give us the short version of your story and how you got into sales and then we'll hop into the more tactical stuff.

[00:01:10] Greg Brisco: [00:01:10] Yeah. So, you know, ironically, like I got into sales, it was completely accidentally. Like I have a brother-in-law who at the time was dating my sister, um, before obviously they got married. And he was in sales and that's uh, Oh, you know, I really liked this guy. He's really cool. Um, I really kind of want to be like him when I grow up.

[00:01:28] So that was really my introduction into sales. So when I, once I graduated college, I was looking for sales jobs. And, you know, got into the copier industry with a company called icon, uh, which a lot of people may be familiar with may not. Um, but that's, that was my introduction into sales. Completely stumbled into it.

[00:01:45] It was nothing that I, you know, I asked it absolutely tried to, um, you know, pursue, but it was the best, best thing ever. 

[00:01:55] Collin Mitchell: [00:01:55] Yeah. Yeah. That's, that's a pretty common story. A lot of people would just accidentally get into sales or know somebody and say, Hey, why not give this a try? Or for me, it was like I had no other options.

[00:02:07] Sales was the only place that was going to give me an opportunity and I, uh, made the best out of it. But, uh, all right. So talk to me a little bit about when you first got into sales, like, what was, what was, what was it like for you? What are some things that kind of stuck with you that you learned early on that have served you?

[00:02:25] Well, 

[00:02:25] Greg Brisco: [00:02:25] So, you know, when I first got into sales, I actually, I hate this term, but it's so accurate. Like they say, ignorance is bliss. Like, I really didn't know what I didn't know. So all the things that I was told as far as like cold calling and as far as like activity, and as far as you know, how to actually approach people, I just did it.

[00:02:43] I didn't know any better. So I just did it. And so as I, as I got better, um, you know, the tactics of just differentiating yourself, showing up differently, doing things different than. All of your competitors and every other sales person, the million of them that are out there, like just being different.

[00:03:00] Like that's genuinely, probably my number one lesson, like just do things differently. Don't necessarily follow the script that was already written. Don't follow all of the quote unquote advice that was given to you. Like, just be yourself. Like that's honestly the number one tactic. And I guess it's not even a tactic, but that's the number one thing that I learned, um, you know, in, in my career, 

[00:03:23] Collin Mitchell: [00:03:23] Yeah.

[00:03:24] Uh, you know, and I think that's an important piece, right? Because I think a lot of people don't realize how important that is to just be human, just be yourself, you know, the good, the bad, the floss, all of it. And people will respect you. Much more for that. And it actually, you know, really serves you well for building relationships, building rapport of just being really authentic.

[00:03:48] Um, and not, you know, trying to say yes to everything, not trying to just tell them what they want to hear. You know, people are, people are smart. These days, buyers are smarter. Buyers are more educated in like a lot of that stuff that a lot of people used to get away with just doesn't work anymore. Um, and you know, I think that.

[00:04:08] What a lot of, you know, can be common is, you know, you try to be something that you're not, or you try to pair it somebody else, or you try to use somebody else's style or somebody else's lingo or somebody else's way of doing something that maybe isn't true for you. And it can really backfire on you.

[00:04:25] Greg Brisco: [00:04:25] Yeah. So, you know, the, the key and, you know, especially today, right today, more so than ever, like, I think people are genuinely craving like that human interaction. Like it's not B2B, it's not B to C like it's truly, it's pop it's personal person. So like, if you're not showing up as a person, it's the reason my shirt, people over everything.

[00:04:45] Right. Which is our motto. Which I'm sure we'll get into a little bit later, but like you absolutely have to just be a person. Like, I think all of us, whether online social media, whether in person, like we're all craving. Pandemic, but we're all craving human to human interaction. Like you just have to be a person and more importantly be who you are.

[00:05:08] And if you're not going to, you know, you're not going to be for everyone. There are going to be clients that it doesn't make sense, right. For you to sell to and understanding that is, is paramount. But for those that are for you, like you're going to be for them. Like, I don't mean to sound. Like, you know, cryptic or prophetic or whatever, but like, you absolutely are going to attract the people that want to buy from you because you are who you are.

[00:05:31] And realistically, those are the clients that you want. Those are the people that you want to do business with and they want to do business with you. Like that's the perfect symbiotic relationship, in my opinion. 

[00:05:40] Collin Mitchell: [00:05:40] Yeah. Yeah, no, absolutely. And, and so I kind of want to talk a little bit because you're in the, you know, um, recruitment space, right.

[00:05:48] Specifically working with placing, you know, high-level salespeople and is, is, is there a lot of people that are falling, you know, falling into sales because of the current situation? You know, what do you tell the people out there that are job hunting that are looking to land their next sales role? Like, you know, what, what are you seeing out there and what sort of advice could you give to those people?

[00:06:10] Greg Brisco: [00:06:10] Yeah, no. So that's a great question. So yes, there are a lot of, I mean, there are literally over 30 million Americans that are employed right now and that's not including the, you know, I think, and don't quote me on this, but I think. That is like 68% of people are unhappy with their current employment. So there are a lot of people that are looking for jobs.

[00:06:27] So yes, a lot of people are looking for sales jobs. Um, you know what I would tell people what I honestly tell everyone is like, take a step back and think about yourself. Like, think about. What's important to you think about, um, you know, what makes you happy? What do you enjoy doing, like aside from work, like in your personal life?

[00:06:47] Like what, what do you genuinely enjoy? And then once you, once you can answer that question, like that sets you on the path, that's set you on the path of, okay. You know, is it sales and unfortunately sales really gets a bad rap. It really gets a very, a really bad reputation. And I'll be honest, even for myself and my, in the beginning, like I looked at doing other things because it was like, Oh, I don't want to be in sales.

[00:07:10] Like, it has such a bad stigma. Like, you know, maybe I need to law school. Maybe I need to do something else, but like true sales professionals. It is it's, it's something completely different. And, you know, I, I'm really trying to raise awareness for people who understand, appreciate respect the art, because that's exactly what it is.

[00:07:29] It's an art. Um, and they actually genuinely want to help people like that. I think that's the core of being in sales. Like it's not to make a whole bunch of money. Is there, you know, the opportunity to be, to have a high income, of course. But at the end of the day, sales is genuinely about helping people, connecting people with what they need.

[00:07:47] So if, if that's at your core and that's really what you want, then that would be my recommendation. Like you should absolutely explore that path. And there's, I mean, Every single thing in life has to be sold. Right? Like people, people love to buy no one likes to be sold, but people love to buy. Um, so yeah, that would, that would definitely be my recommendation.

[00:08:08] Like, look within, understand, do some soul searching, figure out who you are and if you're that person and you genuinely are a people pleaser and you genuinely want to, you know, provide services, products, whatever, you know, whatever that is. Um, then yeah, sales is something that you should at least explore.

[00:08:27] Collin Mitchell: [00:08:27] Yeah, no, I think that there's a couple of things that stuck out that you said, right. Is like, if you genuinely help you, if you genuinely enjoy helping others or serving which most people do as human beings, you know, there's, there's something happens, you know, When you help somebody else that makes you feel good.

[00:08:45] Right. So everybody, most people, I don't know about everybody, but most people have that inside of them. Right. Um, and what would be some of the reasons that people would think sales is not for them? Like, why should somebody like, not get into sales or, you know, what are the common things that people like?

[00:09:01] You know, if you're talking to people and, uh, there may be considering sales and they're like, ah, I'm not sure. That might not be for me. Like what, what do you see there with those types of people? 

[00:09:11] Greg Brisco: [00:09:11] Yep. So once again, going back to the stigmas and going back to the bias, like the vast majority of people say, Oh, I can never be in sales and I'm like, you absolutely could be themselves.

[00:09:22] Like you sell every single day of your life. If you are married, if you have ever went on a date with someone and ask someone out, if you've ever done any of these things, 

[00:09:32] Collin Mitchell: [00:09:32] if you have kids, if you have kids, that's that that's the hardest sell. 

[00:09:39] Greg Brisco: [00:09:39] But don't tell me that you can't be in sales. Right. So I think there's that, but you know, for the people who shouldn't be in sales, I wouldn't even say shouldn't.

[00:09:47] I just say it would take a lot more work because honestly, I do think everyone is capable. I don't think there is a human, almost 8 billion of us on planet. I don't think there's a human who's incapable. Um, but you know, it's, it's more for others than it is for, you know, for some of us. So I think that if you have issues with rejection, if you have issues with, um, You know, being able to actually approach or communicate with people, which once again, those are, those are all things that can be overcome.

[00:10:15] Like those are things that can be taught. I don't think that there's really anything that would allow someone to say, I am literally incapable. Like I can not be successful. In this career, like I just, from my standpoint, and this is just my own personal view, like I don't think that that exists. It's a whole mindset thing.

[00:10:33] It's a whole, you know, understanding that, okay, this is what it takes and I've done this right. I've, I've absolutely, you know, I've accomplished these tasks. I've, I've overcome objection. I've had times when I was disappointed and I still went forward. So I persevere like all of the things that make people successful in sales.

[00:10:50] Honestly, there are things that make people successful in life. 

[00:10:53] Collin Mitchell: [00:10:53] Yeah. All right. So let's, let's, let's, let's break some of those out, right? So there's a couple of things that you said, right? There's there's certain characteristics that make people successful in sales. What now? What, what are some of those things that can be taught?

[00:11:09] And some of the things that cannot, that need to just be, you know, present there. Inside of you 

[00:11:14] Greg Brisco: [00:11:14] as you now. Very, very good question. So, um, sense of self, right? That's one of the things that, uh, honestly, I don't know if it can be taught, but it definitely has to be present. Right? You have to have a sense of who you are.

[00:11:28] You have to have definitely a, a strong mindset of what you want to accomplish. So, you know, within sail, as you will know, within sales, you receive a lot of rejection. You receive a lot of nos, you received way more nos. Yes. But every one of those yeses, like it absolutely strengthens you. It absolutely, you know, it, it motivates you, it lights that fire, uh, in order for you to go to the keynote to the next level would go through even more notes.

[00:11:54] So, um, if you're not, if you're not that person or if you have not, if you have not developed that, um, that characteristic. Then it's going to be very difficult for you to be successful. So that's probably one of the things like you have to be self-motivated you have to be, um, you have to have that fire, um, competition that, that level of competitive, and it's like, you have to, like, it has to be inside of you because if not, it's going to be very difficult for you to persevere.

[00:12:23] It's going to be very difficult for you to continue to go forward. So those, those are definitely things that am I, I personally do believe they can be taught. Like, I don't think that honestly, once again, I don't think there's anything that you can't. I think great sales professionals they're taught. They have mentors.

[00:12:38] They're, you know, they're lit they're not. Necessarily born. There's some characteristics they're born with, but they're not born a great salesperson, 

[00:12:47] Collin Mitchell: [00:12:47] right? Sure. No. Yeah. And I think so like basically what, what I hear you saying is like, it really deep, like self-awareness right. And self-confidence and self motivation and, and, and a lot of this is, is it goes back to like, You know what you said, you're going to get more nos than yeses.

[00:13:03] Even the most successful people in sales get more nos than yeses and you gotta be so confident and comfortable with yourself so that you're not tying your self worth to the yeses and the nos, because it becomes such a rollercoaster that it's really hard to be successful in sales. 

[00:13:22] Greg Brisco: [00:13:22] Absolutely. So there's that.

[00:13:23] And then the other part, the other thing that I want to add is, you know, unfortunately there's. There's not a lot of sales education. I mean, there are some, you know, some colleges, some organizations, some institutions that, um, you know, they provide sales training, but the vast majority it's in hot. So you have to be able to be self-taught you have to be able to read books, um, you know, listen to podcasts like this, like, you know, seek out mentors.

[00:13:47] Like you have to be self-aware self-aware and self-talk in order to be. Successful at least long-term right. In order to sustain a career in sales, uh, those are definitely the education part. Like that's something that we all need to do a better job of making sure for people who are entering into the, into the field, that they, they have these opportunities.

[00:14:09] So 

[00:14:09] Collin Mitchell: [00:14:09] that that's such an important piece is that continuing, you know, continued education in sales. You know, and I think that it's, it's common for a lot of people that maybe been in sales for a while to get to that place where they think like, okay, I know it all. And that just, you know, it doesn't work.

[00:14:26] You've got to stay on your game. You got to, you know, go to the gym, you got to exercise, you got to practice, you've got to get better. You've got to seek out knowledge, whether it's podcasts or books or courses or coaches or. Whatever it is. There's tons of free resources out there, you know, for you to become a better sales professional as well.

[00:14:45] Now there's, there's, you know, I I've interviewed a lot of people in sales and one of the common things that I hear a lot is, and I know that you specifically work with placing a lot of sales leaders, right? And it's very common for a lot of organizations to just, you know, hire up their top salespeople into management, into VP of sales.

[00:15:06] And it tends to be. Not a good decision. Do you want to talk about that topic a little bit and why, and kind of breaking that 

[00:15:14] Greg Brisco: [00:15:14] down. I'd love to, so yeah, it very rarely works because just because you're a great individual performer does not mean that you're a great leader of people. Like those two things are not the same.

[00:15:26] So you may be very good at your job. You may be very good at being, you know, the most kick ass sales guy that there is. But it doesn't mean that you could teach someone else. So in once again, it goes back to that education. I'm like, what are you, what are you in stealing in your people to be able. To, you know, promote them from within like, are you training and developing them and like, not just quote unquote training and developing that we call it, like, what's your actual process?

[00:15:53] Like, how are you allowing them to go from where they are to, you know, becoming a leader, an actual leader of the organization? Do they have the vision? Do they have the draft more importantly, even have the desire? Like a lot of times people promote. Sell successful salespeople. I may have no desire to being management because it's not, it's honestly not for everyone.

[00:16:13] So I think it all goes back to, and all goes back to the process, right? It all goes back to identifying and understanding your employees, your salespeople, like how are you understanding what I, what is the trajectory of Greg Briscoe's career? Do I want to become. You know, a manager don't want to become a sales leader, don't want to become, you know, a VP of sales or CRO, or am I completely okay with being an individual contributor and neither one of those answers are incorrect, right?

[00:16:41] But a matter of actually taking the time and having the vision and putting a process in place who, where you can develop the people who want to be developed and then keep the people who, you know, I'm not going to say don't want to be developed, but who don't want to go down that path into the path that is going to be best for them.

[00:16:57] So. Once again, it really goes back to shameless plug. It goes back to people over everything. Like, how are you developing your people? How are you understanding who your people are? You know, what are their strengths? What are their weaknesses? Because any great leader, but that's the core. Like you have to understand your people and set them up for success, not failure, unfortunately, you know, in a lot of organizations, like if you, it president's club for X number of years now automatically, like, that's your, that's your growth like that?

[00:17:25] It just makes no sense. It's completely illogical for me. 

[00:17:28] Collin Mitchell: [00:17:28] Yeah. Yeah. And, and sometimes most of the time, you know, top sellers don't want to manage people. 

[00:17:33] Greg Brisco: [00:17:33] Exactly. 

[00:17:35] Collin Mitchell: [00:17:35] But, but, but if the, you know, if, if the boss comes around and says, Hey, you know, we're going to give you this position. I think they feel kind of obligated to take it.

[00:17:43] Um, and they ended up taking it and realized that they really hate it. 

[00:17:48] Greg Brisco: [00:17:48] And so that's where the education part comes in too. Right? So it's not only education in just sales, but it's, it's personal development. So what's really important to you. Like, what do you want, what do you see your career as? Like, that's one of the services that we have at something new is career ideas.

[00:18:04] I actually went through it myself personally, before I came on board. And it's just understanding what do you really want to accomplish? Like, what are your goals? So let's, if, if, if you want to end up at Z and let's say you're at. I don't know you're at M like, how do you build that bridge from where you are to where you want to become like that personal development needs to be incorporated.

[00:18:25] Like that needs to be like one of the core competency competencies of every organization. And if you're not providing that professional development, if you're not even acknowledging, you know, what your employees want and where they are, and it's it's fluid, right. It's going to change where they are today is going to be different than, you know, where they are a year ago, especially.

[00:18:45] Rewind a year ago with everything that's went on in 2020, but like those conversations should be happening. And unfortunately in most organizations they're not, and that that's the core of the problem. Hmm. 

[00:18:57] Collin Mitchell: [00:18:57] Okay. So what do you guys look for in sales leaders when placing them to identify, Hey, is this, is this top seller type person, or is this, you know, sales leader type of person?

[00:19:10] What are some key indicators that you look for in, in them? Or how do you uncover those or realize if there's somebody who would make a good leader? 

[00:19:19] Greg Brisco: [00:19:19] Yep. So very, very good question. And I'm going to give you an answer that may sound ambiguous, although I don't intend for it to be, but every single opportunity is different.

[00:19:28] So you could be a good sales leader for company X. But you're not a good sales leader for company Y and that doesn't mean that you're not a good sales leader, but we have to identify what's perfect for our client. What's perfect for the actual organization. What does perfect look like? And then we come back and we do the exact same thing on the candidate side.

[00:19:46] When we say, what is perfect with Greg, or what is perfect with Scott or what is perfect with Collin or whomever. So if there's a happy marriage, if those things coalesce, then at that point we move forward. Right. But if we don't at least establish the baseline of what's perfect. We're we're shooting in the dark.

[00:20:05] Like it, it just doesn't make sense. So for the people that, you know, we, we decide, let's say there are three people or five people, there are X number of people and we define that. They're perfect. We literally go like it, it all starts with the conversation. Like, what do you want, what do you want to accomplish?

[00:20:21] How do you, you know, obviously your, your background is important, you know, have you, are you a creator? Have you built businesses? Have you taken businesses from 10 million to 50 million or have you taken businesses from zero to 10 million? Those are two totally different things. So really try to establish like what you've done.

[00:20:41] What you want to accomplish, does that make sense with our client? Um, and then we, you know, we try to fit the pieces together. You know, a lot of people try to fit a square or a round peg into a square hole. And that just, it just doesn't work just because you've been successful in one business doesn't necessarily mean you are going to be successful in another business.

[00:20:59] So can we align those things? Can we match those things? And we really take a deep dive. We literally use like data and analytics and. You know, we, we have to establish like what's perfect once again for the client and what's perfect for the candidate. And if we can establish those two things, then we can make better educated decisions.

[00:21:16] If that makes sense. 

[00:21:18] Collin Mitchell: [00:21:18] Yeah, yeah, yeah. No, it does. It does. And just because they had a sales leader role before doesn't mean that maybe the sales leader role is a great position for them and even more so just because they were sales leader and had success at a certain company may not be right. The same at another company.

[00:21:32] So it makes a lot of sense. So you've brought it up. You got the t-shirt tell me about people. Is everything, you know, people, people are everything. 

[00:21:40] Greg Brisco: [00:21:40] Yep. So we, we literally like it, it sounds like a tagline, but it's not like every single person within our organization. Like we embody this and we believe in it personally and professionally.

[00:21:51] So people at the roots, right? It's everything. It's not technology. You can have the greatest, you know, widget, you can have the greatest software, you can have the greatest whatever, but at the end of the day, People like it's people that are going to make you successful. It's people, your number one expense in every organization, period, it's it's people and your number one indicator of success and failure, success or failure.

[00:22:15] And to the degree thereof, it's all people. So everything is really tied back to people over everything. So once again, unfortunately, most organizations don't have a strategy when it comes to people like they hire Willy nilly. And the, you know, if you ask someone, unfortunately I've asked multiple founders hiring managers.

[00:22:36] Okay. So what is your hiring process? And it always starts well. Sometimes we do this, you know, on occasion, we may do that. And you know, I'm thinking about doing, but it's like, if you're, if you're. The answer to your process starts with those three things. You don't really, you don't have a process. So how can you, how can you just go Willy nilly about something that is the single most important part of your business?

[00:23:02] What's going to give you a competitive advantage. What's going to. Um, you know, determine your success or failure. And once again, the degree thereof, like how do you not have a process? So I always say like, if you go to, if you go to Dearborn and you go to the Ford plant and you're buying a V there, you're looking how they're creating Ford vehicles.

[00:23:21] There's no, maybe sometimes like, it's, it's a machine, it's a 

[00:23:25] Collin Mitchell: [00:23:25] website. It's like having a, it's like. Well, not having a cell. It's like not having a sales process and being in sales, right? Like, Hey, where's he going to try all these things? And then whatever sticks, hopefully it works out, 

[00:23:37] Greg Brisco: [00:23:37] throw something against the wall and see what sticks I can just it's totally illogical.

[00:23:41] So unfortunately the way that a lot of organizations, the vast majority, honestly, of organizations operate is completely illogical. And so. Obviously, you know, now more so than ever, everyone's looking for a competitive advantage. Everyone's looking to, you know, increase sales. Everyone's looking to have a successful business.

[00:23:58] So. The best way to do that is to have an actual people's strategy. So that's why we believe in people over everything that's part of it. The other part is, and honestly, more importantly, um, in my opinion, the other part is just the philanthropy part. So we believe from people over everything, we, you know, all of the books that we have out, um, you know, all of the t-shirts that we sell, all of them.

[00:24:21] Even all the revenue that, you know, from every one of our clients, like there's a significant percentage of that that gets donated to charity. And literally every single thing that we do, we grow our business, not to buy a bigger house, not to buy more cars, not any of that, but it's to help more people because it genuinely, really is people over everything.

[00:24:41] And I believe that the more that we can actually invest in people. The better for everyone, the better for the world. So that's what people over everything means. And she wants again, shameless plug, um, couple of the books that we have outstanding on. Oh yeah. 

[00:24:58] Collin Mitchell: [00:24:58] Let me see. I think I got my coffee here and, uh, I do have it.

[00:25:07] Oh, there we go. 

[00:25:09] Greg Brisco: [00:25:09] Fantastic. Awesome. And so for the record, um, we actually have a third book that's coming out, um, on veteran's day. So standing  Bendigo Encore, there are, um, books from people that we actually literally know, like they're our friends, it's an anthology, um, life lessons that people have learned.

[00:25:26] People who've been inspirational in their growth. We have everything from, you know, NFL players to Olympians, to. You know, prominent military people, um, New York times bestselling authors obviously successful entrepreneurial entrepreneurs. So those are all of the contributing authors and standing out. We have on veteran's day of this year, we have standing of salute.

[00:25:46] That's going to be released and standing on salute is all prominent military. Uh, people who have fought for our freedoms, people who have served in the military and it's going to be released on veterans day. So definitely picking out I'll actually send you a copy. Um, so let's definitely talk after this, but it's a hundred percent of the proceeds go to charity.

[00:26:06] And for that book specifically, it's going to go to the special, uh, special warriors operation foundation. So it's going to help support the people that have supported us for our entire lives. 

[00:26:17] Collin Mitchell: [00:26:17] That's awesome. No, yeah, that's fantastic. So, uh, Greg, thanks so much for coming on here today. I want to just, uh, close it out and tell people where they can connect with you, where they can learn more about the things that you guys are doing.

[00:26:30] And then we'll drop the links for the books, uh, in the show notes for anybody who wants to check out the books as well. 

[00:26:35] Greg Brisco: [00:26:35] Yeah, I know. Fantastic. It's been a, it's absolutely been a pleasure. So, you know, definitely you can contact us at something new, which is, uh, our website is try something new now. Dot com.

[00:26:44] Um, my personal website will actually be up in about a week. Um, it's going to be Gregory briscoe.com. So definitely check that out for all the things that I'm doing. Um, going forward. Definitely check me out on LinkedIn. Um, skirt at Breck Briscoe. Feel free to find me there and, uh, yeah, no, it's, it's sincerely an honor to be here, man.

[00:27:02] You've had phenomenal guests and I appreciate you allowing me to come on and share a little bit of my story. So thank you. 

[00:27:08] Collin Mitchell: [00:27:08] Thanks, Greg. Appreciate it. If you're listening to the podcast, please subscribe, share with your friends. We're listening for your feedback. 

[00:27:15] Greg Brisco: [00:27:15] Absolutely. Thanks. 

[00:27:16] Collin Mitchell: [00:27:16] Thank you for tuning in to this episode of sales hustle.

[00:27:20] Are you a sales professional looking to take your sales career to the next level? If the answer is yes, then I want you to go over to 

[00:27:28] Greg Brisco: [00:27:28] sales 

[00:27:29] Collin Mitchell: [00:27:29] cast.com, check us out. And if you feel that you are 

[00:27:34] Greg Brisco: [00:27:34] ready, set up 

[00:27:35] Collin Mitchell: [00:27:35] a time to talk with me 

[00:27:36] Greg Brisco: [00:27:36] and my co-founder Chris, 

[00:27:38] Collin Mitchell: [00:27:38] I'm your host column 

[00:27:39] Greg Brisco: [00:27:39] Mitchell. And if you enjoyed this episode, 

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[00:27:44] And share the podcast with your friends.