Sales Hustle is now Sales Transformation
Aug. 11, 2021

Episode #131 The Intersection Of Money And Meaning with Eric Jones

Joining Collin Mitchell in this episode of the Sales Hustle Podcast is Eric Jones. Let’s hear from Eric as he shares the power of using videos and podcasting to drive sales as well as how Sales Intersection (his podcast), drives meaning, fulfillment, and impact on the jobs of his guests.

Eric was the salmon that swam all the way upstream and then kept going...the standards he holds for himself far exceed those set on him by the organization and by his client. He demonstrates effectiveness in both individual contributing and managerial sales development. Eric is a knowledgeable business leader who will not just be an asset, he will extract the best out of an organization or your partnership with him as the Founder of Sales Is Evolving.

Eric has been exceeding his annual quota 13 of his 16 years in sales and has been nationally recognized as a sales entrepreneur in Yahoo! Finance and Digital Journal. His sales experiences made him wore every hat from intern, SDR, SMB AE, Director of Sales, and now consulting.   

Learn more about Eric on the links below:

Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!

If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at and set a time with Collin and co-founder Chris.

Please make sure to rate and review the show on Apple.

Looking to start your own Podcats? Book a FREE strategy call. 🚀


Episode 131 - Eric Jones

[00:00:00] Welcome to the sales hustle. The only no BS podcast, where we bring you the real raw uncut experiences from sales makers across various industries. The only place where you can get what you're looking for. To up your sales game today's episode is brought to you by sales cast sales cast helps sales professionals transformed the relationship building process and win their dream clients.

[00:00:30] I'm your host, Colin. What is happening, uh, sales hustlers. Welcome to another episode, super pumped to get Eric Jones on today. Uh, Eric Jones was a beach bum, California startup tech sales leader, who has written his motorcycle solo through Vietnam and Australia. PJ's in his studio to be featured in Forbes.

[00:00:51] We've got some topics that I love talking about using video, uh, and podcasting to drive sales and we'll [00:00:59] see where else it goes. Eric. Thanks for coming on the show. Hey, thanks for having the productivity. 14 men and doing what you do and getting generated meetings and 500 pushups a day. That's exciting.

[00:01:11] And it makes me feel like I should be doing more in this world, but great to be here. Uh, uh, thank you for the time. It gives me an opportunity to tell a bit about. Yeah. Awesome. I appreciate it. I know we're going to have fun. We're both pretty fired up. So, uh, just give us the short version of your, of your sales story so that we can then get into the tactical stuff.

[00:01:35] Well, 17 years doing mostly pre IPO. You know, cliche terms, transformational, disruptive tech sales, uh, except for I did some time at Salesforce. Um, and one day I woke up and I realized I didn't want sales representative on my tombstone. Um, I wanted, uh, uh, you know, more meaning, more impact. So I created a.[00:01:58] 

[00:01:58] Uh, I had podcasts called sales intersection, which is the intersection of money and meaning, um, I guess, and I discuss how they drive meaning fulfillment impact from, from their job. And increasingly it's becoming a bigger theme. Um, aside from that, I have a company called sales is evolved. Where I consult with individuals, groups and companies, um, uh, around the ever evolving state of sales specifically right now, mostly focusing on how to use video and podcasting for their sales and marketing.

[00:02:34] Wow. All right, so you didn't, so it seems, it seems like you wanted a little more wanting to do some, some work that you were a little more passionate about that, uh, that you know was a little bit more fulfilling. I wanted my. I also asked isn't it ironic that sales attracts some of [00:02:57] the most colorful characters out there, but we're measured in the most binary model ever, which is quota.

[00:03:04] So you can go home feeling like you're just completely inadequate and a piece of shit. And or if you exceed quota, you could be the biggest douchebag in the world and you feel like you're king of the world. So what I do is a lot of times for some clients is I. Assess their color, identify the color and help them leverage that to over-perform help perform given the, uh, the black and white limited model that we call quota.

[00:03:31] Wow. Okay. Uh, I love that. Uh, sounds like you've been pretty successful in a short amount of time. What do you think has contributed to that? I think that I, I I'm very good at working. Um, different personalities. You know, if, if, if someone called 15 different consultants, I I've pretty good chance of being the one [00:03:56] chosen.

[00:03:56] Um, if they're, uh, just, you know, uh, the opposite of me introvert and a little socially awkward and maybe shy and, and. Point chief to get, to get the real, um, challenges out of them. Um, I love coming in with a blank canvas for each, each client and painted differently and making sure yeah, paint a picture that resonates.

[00:04:22] So I think that that's, what's got me, um, uh, a lot of, uh, you know, give me some legs on this. Yeah, that's interesting. Um, what you said there, because I just had, um, uh, daily's Wilson on the show and he, uh, does the sales research report. And one of the, one of the big things that came out of that report was people want, you know, salespeople to be more customized.[00:04:55] 

[00:04:55] You know, and you said, come in with a blank canvas like that, where, you know, Hey, here's not, this is the offer. And you got to check these boxes and, and, and, you know, people don't want to be treated that way anymore. And so that approach of coming with a blank canvas and, and meeting them where they're at and, and, you know, kind of customizing what you do for them is really what people are looking for.

[00:05:17] Yeah. A lot of, a lot of companies have a multitude of KPIs, so they know what's luck and what's not. You know, let's just admit it. Uh, luck is a, is a big part of sales and, um, it doesn't necessarily mean that that's the best sales person you have on your side, on your payroll. Uh, so if look in the camera pies, you can, and hopefully have a little bit of a resume to show that you historically have been the KPIs kind of show the whole story.

[00:05:43] So in a sense, Um, these KPIs that are evolving, not necessarily archaic ones, kind of show the whole story and also contribute to, [00:05:54] um, uh, you know, sharing the color that comes with the sales personalities. Yeah. Yeah. And so you, one of the things that you work with folks a lot on is using video and podcasting and things like that too, to drive sales.

[00:06:13] Tell me a little bit more about. Um, so, uh, stick out, right? I mean, what do you have? 130 emails right now in your hands. And now I'm inbox zero man inbox. Oh, wow. You got to have a therapist that like teaches you how to deal with OCD. Um, but that's, I gotta, I gotta, I gotta work on that. Um, but you know, you, you know how many emails you get that are just flat right away.

[00:06:42] You could tell if it, if it's, if it's a marketing email or spam or a tiny bit, a customer. Go cats. Yeah. And maybe you do go to a college with cats [00:06:53] as a, as a, you know, mascot. Um, whereas, you know, Hey, Collin saw your last podcast with Eric Jones really liked it. Timed the value prop. You probably respond to that.

[00:07:03] Right? So video six out, I wouldn't recommend doing it. Maybe on the first judge, a little bit of a relationship there, you know, show some more color. Um, you know, a picture, a video to the voice. Um, I think it also leads to a lot of accountability. They're most likely to respond. Um, more like it, more, you know, more emotional investment, um, on the, on the podcasting side, um, you know, a lot of people, eight, eight to 12 months sales cycles, you have a competitive product.

[00:07:34] They say, Hey, this is one of the top three. They also make a decision. Do I want to hang out with Eric Jones for eight to 12 months or. And so they might look to on LinkedIn, if I'm one of those guys that only posts on LinkedIn about my company's upcoming happy hour or a conference in [00:07:52] what booth I'm going to be at.

[00:07:53] Um, that's not very insightful that they're not going to be challenging me. They're not going to be at uncovering, um, you know, uh, business challenges that, that their solution could also offer. Over the obvious ones. You got to post these dates. You gotta be a thought leader. You gotta like it. It's part of the game, you know, because they're buying the product and the buying from people and they're buying from you.

[00:08:15] So, you know, progressively more it's important. You don't necessarily have to do a podcast, but. In my, you know, I'm getting a lot, a lot of interest in, in podcasts courses and, and, and run them through it, everything from logistics, uh, you know, what, what kind of technology to use to like how to, how to feel comfortable on screen?

[00:08:35] You know? Um, I know it's nothing you have a problem with, but like, you know, a lot of people that they it's awkward, you know, and you gotta teach them some Medicat. Yeah. Well, the thing is, is actually. [00:08:51] The the video doesn't have to be perfect. It's actually better if it's not perfect, you know, it's kinda like even like, okay, so let's go back to email for a second, right?

[00:09:05] So let's say you are, you know, yeah. You can tell right away. This is yeah. Marketing email spam email. It's four paragraphs long, and it has a bunch of crap that I don't care about. It's not relevant to me. I don't even buy these types of things like those get deleted right away. Right. And then, so then, um, you know, somebody who maybe did a little bit of work, like, Hey, I saw you on this podcast.

[00:09:28] Enjoy. Learning about this particular thing, you know, I have some ideas I'd like to run by you or, you know, would you be open? Are you opposed to a call? Something like that performed a little bit better. Um, but throw a video into the mix and for email alone. Um, I like to throw a video in on the second touch.

[00:09:44] Kind of just saying what was in the first email, assuming that they probably didn't read it. Right. Um, I'm also a [00:09:50] big fan of throwing in video in the second touch on LinkedIn as well. Um, keeping it 30 seconds or less. Um, and so a lot of people, they have a hard time just getting started with video or they do it and they don't quite do it.

[00:10:04] Right. And then they too early on assume like this doesn't work. Yeah. Uh, let's back up for a second, right? If you're doing video with a big value proposition sales pitch, just like your messaging then. Yeah. Video's not going to work. Well, first of all, um, that, that was the whole idea behind one of the ideas behind the podcast.

[00:10:25] I got thousands of followers since the epitome of great social selling. Uh, they'd been listening for over a year and, and a quarter, and I've never asked them, do you want to do anything once never asked him to, uh, to buy anything. And so I can. I can now ask them via video or whatever to maybe, you know, have a meeting.

[00:10:48] So, [00:10:49] um, I would say with, with a big cell like that, a comprehensive cell offering a solution, um, have the relationship first, definitely don't co uh, contact Colin Mitchell, and be like, Hey, see that you do a cool podcast. I tuned into a couple. Wow, fantastic. Two explanation marks. Um, Hey, do you have time for a 15 minute demo?

[00:11:10] It's not going to work, you know, but maybe if they follow you, um, give you some really insightful comments right. On your posts. And you're like, who is this guys? Like, pretty fucking cool. And then after two months, maybe they ask, maybe there's a chance. Right. You know what I mean? So the more comprehensive, yeah.

[00:11:29] Yeah. And it doesn't even have to necessarily be totally tied into like what you do right away. Yeah. You know, even if it's, it's like, Hey, you picked up some thing and you have some value to add to that particular topic. I was just on a podcast. Um, the sales game [00:11:48] chamber podcast with, with, with Fred diamond and, and, uh, You know, maybe something I said there, like, you know, a particular thing, pick that up and give me some tips about it or add some value some way.

[00:12:00] That's a great way. Um, one of the questions he asked me was, you know, how can sellers use podcasting? And, and, and there's really two parts to that. Exactly what we're talking about right now. Like if you're, you know, going after, you know, fortune 500 companies or whatever, um, you know, whoever your, your, your target prospect is go find out some podcasts that they've been on.

[00:12:24] That's like such a great resource to be able to tie something in, or to send a personalized gift through like San DOSO, or you can get super creative to catch them. Attention because you don't want to be like one of those messages that don't get read that get flagged as spam that get deleted that get it.

[00:12:43] Joe don't give away the podcast secret too much, man. That's my secret sauce. You [00:12:47] know, it's like the, uh, it's the, the, you know, the, the, the hardcore phone warriors, uh, want everybody to still believe that, you know, that cold calling is dead because if everybody wakes up and realizes it, isn't, it's going to stop working as well.

[00:13:02] And, and don't, don't. Um, something they said in the first two minutes, wait til minute 38 in the podcast that they're like, this guy actually listened to the whole podcast. You know what I mean? Um, so no, I understand what you're saying. Uh, and I mean, it seems like you have this down. I mean, social selling and what I do.

[00:13:23] I have a question for you. Do you even write like a brief, full script before you send out the videos or no? No. So for me, it's I mean, okay. So whatever you do, and it's different for everybody, you got to find a way, how can I add value to people? How do I, what do I have that they care about, that I can give away?[00:13:46] 

[00:13:46] That they're going to actually give a crap about not some crappy blog article from 2015, not some, you know, report that they don't give two shits about. Like what do you really have that they value? And so for me, you know, a lot of times it's like people enjoy going on podcasts. They do. And I've got a huge network of podcasts.

[00:14:08] We manage a bunch of shows. I go on shows all the time. My co-founder goes on shows like we have a huge network of people and I can make a lot of introductions there. And so what's interesting is when you actually just focus on the person and how you can add value, they really start getting curious about what you do and how you can help them.

[00:14:27] And even though it has not your intention, it goes there a lot, way more often than you would think. So. And by the way, I got to get you on my podcast sometime in August. Yeah, uh, let's make it happen for sure. So, so for me, like a lot of times I'm just saying, Hey, you know, [00:14:45] uh, looks like you'd be a great fit for some of the shows and would love to connect and learn a little bit more about you and, and, and that's it.

[00:14:51] And then I try to keep it 30 seconds or less, but here's the key. And my secrets can be out there now for anybody who's listening, but that's okay. It doesn't need to be a secret, right? There's no. Um, if you genuinely are trying to add value to people, you're generally trying to drive more relationships and it ends up in a sales conversation.

[00:15:10] Great. You know, and so with what matters here is you gotta be really targeted. About the people like don't just reach out to anybody, like be very diligent about building your list before you reach out. These are people that I know are likely to be interested in what I do, and I'm going to reach out. I'm going to add value with no intention on selling, but you'd be surprised.

[00:15:36] I would say probably. At least 40 to 50% of the time and immediately goes to a sales conversation without me even [00:15:44] trying to, yeah. I mean, I don't, I'm not. Algorithmically consistent as you. And, and I thought you'd like this quote, um, if you can't tolerate the boredom of consistency, forget success. And, um, that kind of speaks to you and your, you know, what you are though.

[00:16:02] You are though, because before we hit record, you told me how specific you are about searching people out. I likely need your help and you reach out and add value to them. So you do the same thing that I do, but relevant to what you do and you target people that you know, can help you. And that's what you got to figure it out.

[00:16:22] Um, I, I don't know what that is. I've wanted 17 guests on my show and I've gotten 17. My next one's going to be Josh Braun. Um, and, uh, you know, once I got. Yeah, September. Okay, good. And he's come, he's come on sales house. So he's, he's fantastic. [00:16:43] Yeah. Great dude. And a lot of insights. I mean, I'll be on, I'll be on like a weekend trip and I'll see something on my phone that I'm just like, that's gold.

[00:16:50] They'll take a picture of it. Cause I need to get, I'll go back and like read it, you know? Um, but you know, my website looked like a six-year-old made it, my editing sucked, but I always had fantastic. Guests fantastic content. And that's what people remember, you know? I mean, yeah, no, it's, it's, it's even deeper than that.

[00:17:10] It's even deeper than that because like, does your content need to be super fancy and awesome. Now, does it help a little bit? What matters is the experience that you give people? Is that. Yeah, it it's, it's kinda how you say it more than what you say and, and the vibe, you know, um, I have a little bit of an algorithm I go through and I, I like to introduce my guests with like a name they've never heard of, like I called Delta pre that Willie malls of sales, um, and you [00:17:42] know, Joe Konrath, the Amelia Earhart sales.

[00:17:45] Um, and, and so. Kind of butter them up. Alcalay accolades this accolades that, um, give me an about me. That's not online. And, um, and then maybe middle of middle of the podcast, hit him with a question that whether they're kind of like, how dare this amateur podcast or asked me this question, but then I back up and then.

[00:18:07] That's kind of my formula right now, but it's evolving. Yeah. Yeah. And, and, and, you know, if, if you bring people on and they have fun and you ask good questions, you know, you connect on a level that, uh, this hard to, it's hard to do in, you know, hopping on a 15 minutes ago. Yeah. And I like to ask questions that I've never been asked if you search internet wide, you know, appropriate questions, you know, so we get some bonding going on.

[00:18:38] Yeah. My favorite episode, so far as with Del [00:18:41] the pre, I mean he just first three minutes, he's talking about, you know, attempts to suicide drugs and his, and, and, uh, touring, you know, rock and roll band worldwide. I mean just crazy stories, man. And he just doesn't give a shit about what he writes about all this talk about personal brand and like building, like he's just one person, you know?

[00:19:02] And there's no, we're so hungry for that. Yeah. If you're in sales, whatever it is, you've been holding back or like not sharing, like that's how people want to connect with you through that stuff. But you don't have to wear five different masks at your job. You can just be yourself. That's what people are asking.

[00:19:22] That's what people are asking for. They want to know, call him Mitchell and you don't have to be called Mitchell one on Twitter, one on LinkedIn, one Instagram, you don't have to have a gym personality, uh, an email personality, you know, a family life personality, like all in one. And like, it doesn't have to be as [00:19:40] complicated as everyone thinks.

[00:19:43] Yeah. And, and they want to see that in all forms of communication. Right? So if they check you out on your different socials, there could, there needs to be some consistency. There needs to be some congruence there in who you are, who you represent, you know? So, uh, and, and not just in your social media profiles, but like you mentioned, Eric, like in the conversations over zoom in the LinkedIn DMS, in the text messages, In the emails, don't take some crappy boiler plate template that you're supposed to send.

[00:20:16] When you follow up over after demo, like just be yourself and make sure that you know who you are in all those forms of communication, they should feel like they're talking to the same. Yeah. Stick out. Yeah. One hour conversation with someone and then you send this super formal. Uh, email, Hey, John, really great connecting with you today.[00:20:39] 

[00:20:39] Um, I'm glad we explored a, B and C and they're like, who the hell is this? We were just talking about like our wives and like, you know, dogs and our dogs bring that stuff into the email. You know what I mean? You know, like, why not? Yeah. Yeah. Uh, yeah. So, um, I'm curious, you know, when you, when you say video, we talked a lot about video in prospecting and stuff like that, but what about video, like later in the sales process video later in the process?

[00:21:09] So I, so I, I, a comprehensive view, I work with clients, uh, with video at every step of the process of, of, of marketing themselves for a job. Um, yeah, for prospecting, usually on a second touch, um, For, you know, post discovery to go over. This is what we, uh, a soft sell. This is what you said. If we can do this, this, and this, then it would be worth a demo.

[00:21:37] [00:21:38] Um, and it was confirmed that we did this, this, and this looking forward to the demo. These would be the, um, the resources that we would probably need included. Um, you know, it becomes more structured. But the video becomes a theme. And you said you set that precedent early on. Yeah, yeah, yeah, exactly. I mean, and uh, because, and especially if you got to, like, if, you know, if you're selling something pretty complex and there's a lot of stuff to cover or there's, you know, Tons of information that comes in the initial call or your discovery call or whatever.

[00:22:14] Um, they'd much rather watch a two minute video than read four paragraphs of your email. Yeah. And you call it the shit, call it, like if they have. Call that out. Be like, wow, this guy, sky. He doesn't like, he's calling out what I didn't like in the kind of like M and M and you know, the, the last freestyle I did and, and eight mile, [00:22:37] like he calls out all his weaknesses and it totally works.

[00:22:40] Like I use that formula for I video. Yeah, I know. I'm no, nothing. M and M or eight mile, just so you know. But, um, I think it's a great formula. Yeah. Yeah. I mean, cause you got to call it out so that they know that you actually paid attention. Right. Because that's one of the biggest things of delivering a good experiences.

[00:23:04] People want to feel like they were heard. Right. And so if you skip over important stuff or, or you don't call it out or you don't mention it, you're, you're, you're missing the mark there. Yeah. Again, they want to, they want your product, but they want to know if they want to hang out with their Johns and they want a trustworthy, you know, companion consultant.

[00:23:22] So, um, I, I have no problem. Making it, and it's scheduled for 45 minutes and saying, Hey, this could be a five minute conversation or this could be a, uh, an hour conversation. So let's just get out the [00:23:36] prohibitive factors first, if this doesn't resonate, let's just hang up. You can walk away. Um, and people like that, you know, people are people like when salespeople challenge it and say things that are like salespeople, aren't supposed to say.

[00:23:51] Yeah. Oh yeah. And that's how I go. Yeah. It shows a level of confidence. Yeah. And if you, if you ever have opportunities, then you don't care. If they hang up, then you have a hundred other opportunities. So you really don't care. Yeah. I'd rather than I'd rather them hang up, then pretend like they care and waste time waste my time.

[00:24:15] Oh yeah. And it's exhausting. And as a seller, then the best way to be confident as a seller is, have not as, I don't even want to see them big pipeline. Yeah. Everybody wants a big pipeline, but have a health. Hello? Hi pipeline. Yeah. [00:24:35] I mean, pipeline that you're competent and that, you know, you know, you can help them.

[00:24:42] They value you, helping them, you know, you've covered all the things that you need to, to move forward. Not, you know, a pipeline that's big because you know, somebody checked one. Yeah. You know, one of my best, uh, managerial experiences is I've, I've had times in our one-on-one where he's like, what do you got coming into Smith?

[00:25:03] And I'm like, Gusseie I have absolutely nothing, but he knows that when I do talk about a deal it's real. And when I do say Gusseie, he's like, really? You got like, like absolutely nothing. I'm like, absolutely not. And he, he respects honesty, you know, because you know it over the year, uh, bust my ass and I would see the quote a 13 and a 16 years, you know, but I'm not going to lie.

[00:25:31] You know, I mean, what's [00:25:34] worse having four one-on-ones for four weeks and then, and then under, under performing and over promising. Yeah. Yeah. I mean, because the truth is going to come out at some point you might as well get in front. Yes, it will. Yeah. Yeah. So, yeah. And I want to go back to something you said, right.

[00:25:56] Is, is, is people like dealing with people, salespeople that are gonna, you know, be real with them, um, that are going to tell it, like you mentioned, you know, say things that they're maybe not supposed to like. And my favorite is the best way to build rapport. Is to challenge them or push back a little bit.

[00:26:18] Yeah. Make them think of something they haven't considered. Maybe even tell them in the right way. They're wrong. Yeah. I, you know, I, and, and, and I, what I like my goal is usually. [00:26:33] Uh, address the business challenges that they come out of the gate with, but also say, Hey, um, usually this, you know, we've, we've, we've taught, been talking enough.

[00:26:45] Um, I feel like I have a good feeling for your business. Here are some ideas where I feel like we can also help. Um, you tell me if this is, if this is stretching it, I don't, and I don't want this to come across as overselling, but I there's precedence for this. I can give some kids. I, you know, I want this to one displace your legacy system and save you, you know, three X and, and two, um, your sales sect doesn't have to be eight, you know, eight pieces deep, you know, we, we cut it down to four.

[00:27:18] Um, I'm just going to say it once, if you want to have that conversation. Great. If not, that's fine too. But, um, I put a lot of time and effort into this. I got a document spreadsheet, right? That justifies ROI. And, um, [00:27:32] and they, they like to be challenged if you put, but it's a caveat you've got to put in the work.

[00:27:37] You got to show that you actually believe it, that you're not just showing up, just sell stuff. So yeah, you got to have a reason for. Right. And, and be able to tie it in why you're, why you're bringing it up or why you're suggesting it. Right. And I love how you framed it as well, because you sort of prefaced it, right?

[00:27:55] Like, Hey, I might be, you know, I don't know if this is, you know, how this sounds to you or this might be, this might be a bit of a stretch, right. Or even, Hey, I might be, you know, I might be way off here, but, you know, so if you kind of preface it with that, then it's a little bit of a lighter. Of challenging them.

[00:28:11] Um, and if you are wrong or they're not, no, you read that wrong. Um, then you don't come off as kind of an arrogant, you know, over salesy pushy person. Yeah. And, and it depends on, you know, what, what you're selling. Right? I mean, if you're, you're, you're selling a comprehensive solution that it's just like, let's say [00:28:31] I was selling an ABM account-based marketing and there's like 38 things you can do with a account based marketing.

[00:28:36] We are selling all 30. Um, it's hard to come out of the gate. First of all, explaining who we are, what we do all 38 things. You gotta wait a couple months before you can actually kind of like start talking about, you know, some other things we can address. So it's, it's timing. It's a delicate dance, you know, you can't put it all out there on the phone.

[00:28:59] One. Yeah, Eric, this was too much fun. Uh, really enjoyed having you on today. Any final thoughts, anything that you were going to share in the show notes and the links we're going to drop in the show notes for the sales hustlers. Uh, give them all the goods. Um, you know, I would just say that this is my line, man.

[00:29:21] Uh, don't you think it's ironic that sales draws the most colorful characters out there, uh, but are measured in [00:29:30] the most binary model ever quota and my, what I do. A lot of is assess, identify a person's color and leverage that to, uh, to outperform and to get to president's club. And, and, and also specifically right now use video podcasting to, um, further sales and marketing efforts.

[00:29:51] So you can find, just Google sales, uh, intersection on Google, I own the whole front page. Um, and it was a pleasure being on your, on your show. Call me. Awesome. Thanks again, Eric. If you enjoyed today's episode register, review, share the show with your friends and as always, we are listening for your feedback.

[00:30:11] Thank you for tuning in to this episode of sales hustle. Are you a sales professional looking to take your sales career to the next level? If the answer is yes, then I want you to go over to sales, check us out. And if you feel that you [00:30:29] are ready, set up a time to talk with me and my co-founder.

[00:30:33] I'm your host, Colin Mitchell. And if you enjoyed this episode, feel free to leave us a review and share the podcast with your friends.