Sales Hustle is now Sales Transformation
July 14, 2022

#355 S2 Episode 224 - THE VOLAS TO WIN: Vowing That Defeat Is Not The End Of The Journey With Amy Volas

#355 S2 Episode 224 - THE VOLAS TO WIN: Vowing That Defeat Is Not The End Of The Journey With Amy Volas

When the person who got the balls to startup in bad economic times is a woman, you know it’s gonna be an exciting ride. Introducing Amy Volas, the Co-Founder of Avenue Talent Partners, who grew up doing full-cycle sales and is now an entrepreneur.

Tune in to another exciting series as we discover her story and what it takes to have THE VOLaS TO WIN, here in Sales Transformation!

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

Amy Volas: Full cycle seller, now an entrepreneur
Opening Pandora's box: Starting a company in 2008
Not a good time for a startup
Working through a flop start
This is not the end

QUOTES

Amy grew up in full-cycle sales: "I grew up in enterprise sales, I came from the old school of full-cycle, having to do all of the jobs. So being my own research or being my own prospect, or being my own lead gen being my own customer success account manager.”

Amy experiencing a floppy start: "We went from like a forest that was plush and green to the Sahara desert in a matter of less than 10 days.”

Amy promises it’s not the end: "On the way out thinking to myself, even though I'm on the way out, this isn't the last time that I will do something.”

Connect with Amy and learn more about what she’s been working on!

About Amy
About Avenue Talent Partners
Avenue Talent Partners Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

About Collin
About Salescast
Salescast Community
Sales Transformation

Wanna kick off your own kick-ass podcast?
Already have one? How about growing it, or even monetizing it?

LET’S TALK.


When the person who got the balls to startup in bad economic times is a woman, you know it’s gonna be an exciting ride. Introducing Amy Volas, the Co-Founder of Avenue Talent Partners, who grew up doing full-cycle sales and is now an entrepreneur.

Tune in to another exciting series as we discover her story and what it takes to have THE VOLaS TO WIN, here in Sales Transformation!

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

  • Amy Volas: Full cycle seller, now an entrepreneur
  • Opening Pandora's box: Starting a company in 2008
  • Not a good time for a startup
  • Working through a flop start
  • This is not the end

QUOTES

Amy grew up in full-cycle sales: “I grew up in enterprise sales, I came from the old school of full-cycle, having to do all of the jobs. So being my own research or being my own prospect, or being my own lead gen being my own customer success account manager.”

Amy experiencing a floppy start: "We went from like a forest that was plush and green to the Sahara desert in a matter of less than 10 days.”

Amy promises it’s not the end: "On the way out thinking to myself, even though I'm on the way out, this isn't the last time that I will do something.”

Connect with Amy and learn more about what she’s been working on!

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

LET’S TALK.

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the best moments from the most respected people in the sales world. The goal of this show is to give you a daily dose weekends included in 10 minutes or less to help transform the way you sell. I hope you enjoy today's episode.

[00:00:20] And now to David to tell you what you can expect in today's episode.

[00:00:29] With the person who's got the balls to start up in bad economic times as a woman, you know, it's going to be an exciting ride today. You're introducing Amy. VOAs the co-founder of town partners who grew up doing full cycle sales and is now an entrepreneur. Tune into another exciting series as we discover her story and what it takes the balls to win here, it sales transformation.

[00:00:57] All right. Welcome to another episode of sales transformation. Very excited to finally have Amy S on today. Um, with more than a hundred million in revenue sold, Amy Vos has sale. Has sales, fanatic turned entrepreneur. She was bitten by the startup bug many moons ago, and couldn't imagine spending her time anywhere else.

[00:01:19] Amy, welcome to the show. Thank you for having me. How many times did we reschedule this? Move this, so it's good to finally be here. Um, I can't believe it's actually happening, so thank. Yeah, I know. So you have to pinch me like through the virtual screen here. yeah. Um, yeah, I think I had to reschedule, you had to reschedule and we both have a busy schedule.

[00:01:40] So we finally got this on the book, very excited to dig in, but before we, you know, we've got some, some interesting topics that I think folks are gonna, um, get a lot of value from. Uh, but before we dig into that, just give us kind of the background, your sales story, you know, what your journey has, has been.

[00:01:57] Yeah. So I, um, grew up in enterprise sales. I came from the old school of full cycle having to do all of the jobs. So being my own researcher, being my own prospector, being my own lead gen, being my own customer success account manager. And, um, as a sales leader, that is also the team that I led as well. And I'm really grateful for that because I understand the full journey and why all of that matters.

[00:02:23] And so. Uh, have been an individual contribution, contributor, not contribution. made up a word with you. What is that? Um, been an individual contribution. Been in sales leadership started my first company in 2008. Uh, started avenue talent partners, which is my full-time gig in 2015. We work with early stage startups to help them hire right the first time around for.

[00:02:50] Sales executives and CS executives at the VP plus level. I'm an LP at stage two capital. I do strategic advisory and I co-founded Thursday night sales with my partner in crime Scott lease. So that is me. That is what I do. That is my jam. And I can't wait to talk to you about wherever the wind's gonna blow us today.

[00:03:10] Yeah. Yeah. And, uh, as we can hear, we've got some, some waves there in the background. So I do have some waves in the background. I'm here to ride the wave with you. Yes . Wow. Okay. So that is a mouthful. You do a lot of different things. Um, and I'm curious, I wanna dig in a little bit, cuz it it's kind of relates what we're going to talk about today, right?

[00:03:33] Is I think you said you started your first company in 2008. Did I hear that correctly? Yeah. And I was thrown into my enterprise sales career in 2001 after the first re recession I was thrown into. So yeah, I think I know where you're going, but yes, that's when it was, and that was the worst time to start a company.

[00:03:51] So. Open up Pandora's box, sir. Let's go there. all right. So I started in sales in 2008, started my first company in 2010. Right. But I did well in 2008 and a lot of people didn't and I'm just curious, you know, what was entrepreneurship life for you in 2008 hard? Um, we started the company in, so I'm a bootstrap gal.

[00:04:15] Mm-hmm and we started the company at a co-founder at the time. and we started it in the summer and the market was fine. Yeah. So everything was, was good to go. 2008 was a tricky year because it was also an election year. And the space that we occupied was focused on managed care. So healthcare and a lot of our, um, prospects and our targets were tied to the automotive industry.

[00:04:42] And if you go back into the time machine healthcare and automo, Those were two really big topics for that year. Uh, the autos were about to collapse and healthcare was a big topic and whomever was going to be elected would determine what was gonna happen. Mm. So, um, it was a business where I had been before my co-founder was actually my former boss and we had a multiple seven figure pipeline.

[00:05:13] People were excited to see us back. We had innovated what we had done before and iterated on that to make it better. And yeah, it was like, oh my gosh, this is gonna click and it's gonna click fast. And we're so excited and the band is back. And then it was like in less than 10 days like that, everything shriveled up.

[00:05:32] Wow. And it was like, yeah. So I remember watching the news and seeing all the executives from the Ottos. Get off of their private jets to go get summons in court and talk about what they were doing and just remembering what my, my old clients. Then prospects were telling me where they're like, we love you guys.

[00:05:53] And we would love to work with you, but here's the deal. There is no way on God's green earth that we can invest in anything that we're doing. We do not know what's gonna happen with healthcare. And we certainly don't know what's gonna happen with the autos. And the autos are about like 80% of what we do.

[00:06:08] And if they go, we go, we're in trouble. and so we don't have line of sight into anything that's gonna happen for a good two and a half, three years. We have to see what happens with the election. Then we have to see what happens with healthcare. Then we have to see what happens with these jokers over here.

[00:06:22] And it was just like a desert. We went from like a forest that was plush and green to the Sahara desert in a matter of less than 10 days. Wow. So how did you work through that? Um, A lot of things, it's like the seven stages of loss. So it's interesting. My co-founder was in a very different position than I was.

[00:06:45] We both cared deeply about bootstrapping and, um, I still care deeply about that to this day. I was in a different financial situation than he was. And, um, we burned all of our money to put into the business and I didn't have any more money to, to give. And so I was at the end of the rope. I didn't have any more that I could do.

[00:07:09] The options, because then the economy was collapsing. My husband and I were newly married. We had purchased this huge house. We were upside down in the house. Right. So it's like, oh my gosh, then the housing market. So it's like all the things that were happening. And so I had to make some really tough decisions.

[00:07:26] And one of those decisions was calling my co-founder in the parking lot of a, um, it was like a home. It was like a office Depot. Or an office max, one of those can't remember and, um, was really upset and saying, I can't do this anymore. And he could, and he did. And he stuck with it for years of zero revenue.

[00:07:54] And that company is now wildly, wildly successful. And I am incredibly, incredibly proud of him. Um, but I remember on the way. Or not on the way back, but on the way out thinking to myself, even though I'm on the way out of this, this isn't the last time that I will do something. Yeah, but I had to eat Crow and I had to go back to my old job that I left.

[00:08:20] Thanks for tuning in to today's episode. If you're enjoying the show, drop us a review on your favorite podcast platform, and we hope that you'll tune in again tomorrow as we are here for you every day, weekends included to help you transform the way you sell.