Sales Hustle is now Sales Transformation
July 12, 2022

#353 S2 Episode 222 - NOPE, NOT TODAY: Jonathon Kendall On Filtering Potentials Clients And Ethical Marketing

#353 S2 Episode 222 - NOPE, NOT TODAY: Jonathon Kendall On Filtering Potentials Clients And Ethical Marketing

NOT ALL POTENTIAL CLIENTS ARE GOOD. They have potential, but some of them are gonna be a pain in the ass.

This is why Jonathon Kendall filters his clients. If he can tell that the client is going to be problematic in time, he refuses them. Join him and Collin in another lap of the Jonathon Marathon, only here in Sales Transformation!

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

The beauty of constantly innovating
Ethics and filtering potential clients
The full cycle karma of marketing

QUOTES

Jonathon on current market dynamics: “The market is brutal, the market wants faster and better and cheaper, and there are a lot of people that are conspiring to give everyone in every industry faster and better and cheaper, and so you're competing with that.”

Jonathon filters his potential clients: “I don't care that you can pay me the fee, it's not. I already know that six months is going to be brutal. Just based on the questions that you're asking or the mindset that you have, or I can just tell.”

What Jonathon believes is the best marketing: “You're gonna get what you put out there, and I believe fundamentally that the best marketing is a world-class product.”

Connect with Jonathon and learn more about what he’s been working on!

About Jonathon
About Virtual Worker Now
Virtual Worker Now Website
About LeadNurture
LeadNurture Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

About Collin
About Salescast
Salescast Community
Sales Transformation

Wanna kick off your own kick-ass podcast?
Already have one? How about growing it, or even monetizing it?

LET’S TALK.


NOT ALL POTENTIAL CLIENTS ARE GOOD. They have potential, but some of them are gonna be a pain in the ass.

This is why Jonathon Kendall filters his clients. If he can tell that the client is going to be problematic in time, he refuses them. Join him and Collin in another lap of the Jonathon Marathon, only here in Sales Transformation!

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

  • The beauty of constantly innovating
  • Ethics and filtering potential clients
  • The full cycle karma of marketing

QUOTES

Jonathon on current market dynamics: “The market is brutal, the market wants faster and better and cheaper, and there are a lot of people that are conspiring to give everyone in every industry faster and better and cheaper, and so you're competing with that.”

Jonathon filters his potential clients: “I don't care that you can pay me the fee, it's not. I already know that six months is going to be brutal. Just based on the questions that you're asking or the mindset that you have, or I can just tell.”

What Jonathon believes is the best marketing: “You're gonna get what you put out there, and I believe fundamentally that the best marketing is a world-class product.”

Connect with Jonathon and learn more about what he’s been working on!

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

LET’S TALK.

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the best moments from the most respected people in the sales world. The goal of this show is to give you a daily dose weekends included in 10 minutes or less to help transform the way you sell. I hope you enjoy today's episode.

[00:00:20] And now to David to tell you what you can expect in today's episode.

[00:00:29] Not all potential. Clients are good. Some can be a good fit. Some can be a pain in the future. In this fourth left of the Jonathan marathon, we will learn why Jonathan Kendall filters, potential clients who could be problematic in the future and also discover what he believes is the. Marketing to use, to lead to Jonathan together with Colin only here in sales transformation.

[00:01:00] I love this idea of constantly innovating, constantly looking for, you know, new technologies, way to be more efficient, you know, sharpening your skills that maybe are something, you know, whatever it is that you're not good at. Like you need to lean into that and not try to avoid it, which is what most people typically do.

[00:01:16] Yeah, I think it's because people are protecting their ego and they're playing what Naval Racon calls a status game versus trying to win in the, a meritocracy and in order to win and to give more, the market is brutal. The market wants faster and better and cheaper. And there's a lot of people that are conspiring to give everyone in every industry faster and better and cheaper.

[00:01:41] And so you're competing with that. I, I often. Uh, entrepreneurs that come on as either clients or potential clients. Cause we say no to a lot of people and I just, I, I can tell they're gonna be a nightmare and I just don't want to handle it. You know, it's like, I don't care that you can pay me the fee.

[00:01:56] It's not, I already know that in six months it's gonna be brutal just based on the questions that you're asking or the, the mindset that you have, or, you know, I can just tell, I I've gotten to a point where I can be picky and, you know, knock on wood. Uh, I'm very grateful for that, but the. The market is brutal.

[00:02:15] And I often ask people like, why should I not buy from your competitor? No, really like really? Why should I not buy pitch me? And if they don't have a good answer, the market will destroy them. And so, because why would it that now you're just, you're basically tricking people into giving you money for a worse product, which is at baseline at best case scenario, bad business.

[00:02:43] And the market will kill you. And worst case scenario it's unethical literally. Mm, well, there's, there's also another thought too, right? Is sometimes you might actually have the better product. But if you don't have the skills to sell that product or to build funnels or to write good copy, guess what?

[00:03:05] You're still gonna get destroyed. Yeah, exactly. That's such a good point. That's an incredible point. Yeah. It's it's it's you have to have the whole package because there are some really good marketers that are gonna run, write such a good headline, and they're gonna create such a good funnel. And then they're gonna be the ones that, I mean, at the end of the day, like full cycle karma, I don't think that those types of like flash in the pan riding the next trend, digital marketers will last, but nonetheless, temporarily they can take a huge share of the market while you have actually the best product.

[00:03:36] But because you're stubbornly not learning the skills that you need to learn or hiring the right agency because you're cheap. And you're like, no, no, I want everything and I don't wanna have to do anything, or I don't wanna have to pay for their expertise. It's like, well, you know, you, you, you're gonna get what you put out there.

[00:03:51] And, uh, yeah. I, I believe fundamentally that the best marketing is a world class product. I don't think you can beat a world class product because. As Jonah Berger says in contagious, I think this is one of the, this is one of the best pieces of wisdom I've ever read in any book ever. And I, I don't, I didn't say this in my background, but I was, I was the CEO of a company called mentor box.

[00:04:11] I had 200,000, uh, students and we, uh, Distilled and summarized books, but we had the author themselves teach the lesson. So it wasn't our versions of the summary. Yeah, it was author themselves. Thanks for tuning in to today's episode. If you're enjoying the show, drop us a review on your favorite podcast platform, and we hope that you'll tune in again tomorrow as we are here for you every day, weekends included to help you transform the way you sell.