Sales Hustle is now Sales Transformation
July 11, 2022

#352 S2 Episode 221 - EMAILS-DETAILS: Learning The Ideal Email Frequency And Tools To Utilize

#352 S2 Episode 221 - EMAILS-DETAILS: Learning The Ideal Email Frequency And Tools To Utilize

It’s Lap #3 of the Jonathon Marathon!

Collin goes deep with email writing as he asks Jonathon what’s the ideal number of emails to send in an entire process, and what tools a writer should use? These and many more will be uncovered by tuning in to this latest episode of Sales Transformation.

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

How many emails does it take?
Learn to create limits
What tool to use?
Keep up with the tools
Learn to do the difficult things

QUOTES

Jonathon answers how many emails it would take: “I would say seven, I generally write seven per phase, and every day, so 1-2-3-4-5-7 days in a row, and then I'll even do an eight, that's a week later.”

Jonathon tells people to keep up with tools: “Entrepreneurs, and copywriters, if you are not keeping up with the tools that are necessary in order to give more value to the world, then you're not serious about giving more value to the world.”

Jonathon teaches us not to be lazy: “Rather than passively waiting and hoping that someone else on the team fixes my problem for me, just go ahead and fix your own problem.”

Connect with Jonathon and learn more about what he’s been working on!

About Jonathon
About Virtual Worker Now
Virtual Worker Now Website
About LeadNurture
LeadNurture Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

About Collin
About Salescast
Salescast Community
Sales Transformation

Wanna kick off your own kick-ass podcast?
Already have one? How about growing it, or even monetizing it?

LET’S TALK.


It’s Lap #3 of the Jonathon Marathon!

Collin goes deep with email writing as he asks Jonathon what’s the ideal number of emails to send in an entire process, and what tools a writer should use? These and many more will be uncovered by tuning in to this latest episode of Sales Transformation.

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

  • How many emails does it take?
  • Learn to create limits
  • What tool to use?
  • Keep up with the tools
  • Learn to do the difficult things

QUOTES

Jonathon answers how many emails it would take: “I would say seven, I generally write seven per phase, and every day, so 1-2-3-4-5-7 days in a row, and then I'll even do an eight, that's a week later.”

Jonathon tells people to keep up with tools: “Entrepreneurs, and copywriters, if you are not keeping up with the tools that are necessary in order to give more value to the world, then you're not serious about giving more value to the world.”

Jonathon teaches us not to be lazy: “Rather than passively waiting and hoping that someone else on the team fixes my problem for me, just go ahead and fix your own problem.”

Connect with Jonathon and learn more about what he’s been working on!

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

LET’S TALK.

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the best moments from the most respected people in the sales world. The goal of this show is to give you a daily dose weekends included in 10 minutes or less to help transform the way you sell. I hope you enjoy today's episode.

[00:00:20] And now to David to tell you what you can expect in today's episode.

[00:00:29] Let's get down to details with emails as Jonathan answers. Colleen's questions on the ideal frequency of sending emails and the tools that are effective for the entire process. It's the third lap of the Jonathan marathon only here in the latest episode of sales transformation. How many emails do you recommend in a sequence like this, or even in more, Hey, bought a load ticket, trying to get 'em to, you know, high ticket, um, or, you know, to cover all of those, you know, phases.

[00:01:03] Um, is there multiple emails that you recommend for each phase or is it one email per phase? Uh, in a lot of cases, I would say seven. I generally write seven per, per phase, uh, and every day. So 1, 2, 3, 4, 5, 7 days in a. And then I'll even do an eighth that's a week later. So it would be, you know, two weeks after they signed up and then another one a week later after that.

[00:01:26] And then another one that's a month after that. And another one that's a month after that, another one that's a month after that. And you can, you know, you can go, you know, as, as extreme as you want. Um, but the, the most important thing here is you have to use a software that uses, uh, a trigger. That will turn off that sequence.

[00:01:47] As soon as they, they perform the action that you want them to take. Because if you don't do the mechanics of the backend correctly, now they're getting all sorts of random emails and you've lost trust. So that's just an important thing that, you know, if you, oh, we wrote these 55 email, you know, this 55 email sequence and it's beautiful, but then, well now you have more, you have more triggers and therefore you have more potential problems that you could.

[00:02:14] Mm. Okay. And so I'm, I'm assuming you've, you've tested. 'em all. Do you have some, some favorites? Uh, well, I mean, I have my own lead nurture. Is, you know, full stack. So it has email and, and text and automated voicemail. It has an auto dialer and all of that. So, I mean, it's hard for me to not to recommend my own, but I would say if you're yeah.

[00:02:33] Uh, if you're doing well, I'm, I'm curious, what did you test in? What did you test in the past that didn't quite do the job for you that, um, you know, made you think that you needed to build something better? For backend I've, I've worked with almost everything I've worked with, you know, for CRMs, I've worked with Salesforce and, you know, pipe drive and HubSpot for emails I've, uh, worked with, uh, MailChimp and the built in ones for, uh, click funnels, the built in ones for Kajabi, um, attentive, uh, is a little bit better for like Shopify integrations.

[00:03:09] If you have a lot of skews, um, uh, active campaign, You know, all the, all the standard ones basically, um, I've worked, you know, SM TB providers. I've worked with, uh, mail gun and send grid mostly. And they're both, they're both fine. Uh, for texting, I generally like Twilio as the backend provider. So there's, I work with community for texting as well.

[00:03:33] Community is so outdated. I mean, it was, it was great for a second. And then we realized that. Difficult to integrate with anything else. So if you want community to speak to any other part of your CRM, it's, it's very, very complicated. So as a, as of new toy people love community. And then as you want to get more advanced and integrated into anything else in your CRM, it's, uh, it's super limited, so good for beginners, but not super.

[00:04:01] Anyways, the short answer is I've worked with almost everything. I think this is another thing with software with, with, with entrepreneurs. and copywriters. And it's you, if you are not keeping up with the tools that are necessary in order to give more value to the world, then you're not serious about giving more value to the world.

[00:04:20] You're trying to get, you're trying to squeeze the most out of the lemon without trying to earn it. And so if you, you, aren't using a, a, let's say a project management system, like whether it's click up or Monday or air table, Uh, Asana, right. Or you don't even know what I'm just saying. Right? Like if you don't even know what I mean or to-do list or something, right.

[00:04:41] Like really high level entrepreneurs are sort of unstoppable and they're, they're gonna know what's going on in the world of project management. They're gonna know what's going on in the world of, of, of backend nurturing sequences. They're gonna know what's going on with what's the difference between.

[00:05:00] Uh, you know, why did Salesforce buy slack? Like this? These types of things are, are as you, as you get more payment processors and you know, all of these kinds of things. So if you, if you you're like I'm a salesperson and you know, I, my job is to be really good on the phone. It's like, yeah, that's fine. But do you want more leads?

[00:05:19] Maybe you should learn a little bit about email or. Or rather than being passively waiting and hoping that someone else on the team fixes my problem for me, just go ahead and fix your own problem. And I think that if you do that over and over again, as, as a professional or as a manager or as an entrepreneur, it's very difficult for you to fail because you're gonna be iterating and staying on the cutting edge.

[00:05:42] Um, and other people are just not gonna be willing to do it because it, our default biology is. Our default biology wants to do whatever we did yesterday that allowed us to survive appropriate and nothing more. And so we're constantly fighting this lazy biology that we have. Um, and if you're able to, you know, turn that on its head and do the, do the difficult things, um, then ANGs, um, then you know, you're, it's, it's gonna be difficult for people to compete with you, Tom bill, you says this, he says what's best work, smart work, harder or more.

[00:06:18] and it's a trick question. The answer is all three, because if I do all three, you're not gonna compete with me. Ah, yeah. I mean, I think that people. Want to think that, oh, well, if I work smart, then I don't have to work hard. thanks for tuning in to today's episode. If you're enjoying the show, drop us a review on your favorite podcast platform.

[00:06:41] And we hope that you'll tune in again tomorrow as we are here for you every day, weekends included to help you transform the way you sell.