Sales Hustle is now Sales Transformation
July 8, 2022

#349 S2 Episode 218 - BUILD ME UP BUTTERCUP! Building Relationships With Both Your Guest And Audience

#349 S2 Episode 218 - BUILD ME UP BUTTERCUP! Building Relationships With Both Your Guest And Audience

It’s the final cut for the Josh Wilson experience!

In this episode, Josh and Collin will talk about dealing with people, vetting who to make deals with, and finding who between the audience and the guest you should be building relationships with, especially when leveraging your podcast to sell. Tune in now to the latest episode of Sales Transformation.

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

Who's hot, who's not
Vetting the right people to do deals with
Finding what works
Leverage podcasts, build relationships
It's not always the audience

QUOTES

Josh on dealing with people: “I love what you say, man, it's some people you don't want to do deals with, a good deal with a bad person is a bad deal.”

Josh on building relationships: “It's very expensive to accumulate an audience, and I found that 99% of the time when I'm interviewing someone, we build a relationship. After the interview, they go, ‘Hey, we should do something together’.”

Collin on forsaking relationships with guests: “It's underestimated as people go on a show to want to tap into that audience, and then, don't do anything to nurture that relationship right in front of them.”

Connect with Josh and learn more about what he’s been working on!

About Josh
About PR Ventures
PR Ventures Website
About The Deal Scout
The Deal Scout Websites

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

About Collin
About Salescast
Salescast Community
Sales Transformation

Wanna kick off your own kick-ass podcast?
Already have one? How about growing it, or even monetizing it?

LET’S TALK.


It’s the final cut for the Josh Wilson experience!

In this episode, Josh and Collin will talk about dealing with people, vetting who to make deals with, and finding who between the audience and the guest you should be building relationships with, especially when leveraging your podcast to sell. Tune in now to the latest episode of Sales Transformation.

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

  • Who's hot, who's not
  • Vetting the right people to do deals with
  • Finding what works
  • Leverage podcasts, build relationships
  • It's not always the audience

QUOTES

Josh on dealing with people: “I love what you say, man, it's some people you don't want to do deals with, a good deal with a bad person is a bad deal.”

Josh on building relationships: “It's very expensive to accumulate an audience, and I found that 99% of the time when I'm interviewing someone, we build a relationship. After the interview, they go, ‘Hey, we should do something together’.

Collin on forsaking relationships with guests: “It's underestimated as people go on a show to want to tap into that audience, and then, don't do anything to nurture that relationship right in front of them.”

Connect with Josh and learn more about what he’s been working on!

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

LET’S TALK.

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the best moments from the most respected people in the sales world. The goal of this show is to give you a daily dose weekends included in 10 minutes or less to help transform the way you sell. I hope you enjoy today's episode.

[00:00:20] And now to David to tell you what you can expect in today's episode.

[00:00:29] Who's hot. Who's not this final cut with Josh Wilson. We're gonna talk about people, Josh and Colin will be discussing how to decide which people to deal with and why you should give importance to your guests in leveraging your podcast or sales. So tune in now and get Josh's final words of wisdom for the audiences and podcasters alike.

[00:00:51] All of these only here, the latest episode of sales transformation. I'm just curious what your experience has been in, you know, through having people on. Sort of vetting, like who is a good fit for you to work together versus not. And making that transition from podcast guests to somebody we're, you know, getting close to closing a big deal with, yeah, I love what you say, man.

[00:01:18] It's some people you don't want to do deal with. Right? You can't do a good deal with a bad person is a bad deal. Right. I don't know if I said that. Right. But it sounded right. So like, I wouldn't, this, this gives me an opportunity to get to know people and then get to know me. Yeah. If during the interview, I'm like, there's no way I want.

[00:01:37] Do a deal with this person, then I go, Hey man, thanks for the interview. When he goes live I'll tag, you have a good day, right? If it goes live if it goes, lightning struck my building. Sorry, Josh, we don't, your episode's not going out, right? Yeah. Sorry. But you know, like, to me, it's a vetting process where we, you know, we, we're doing three, four interviews a day, so I'm meeting a lot of cool people and I've got a ton of people who wanna do deals.

[00:02:07] Right. So it's, I don't have, I don't have a lack of people and I don't have a lack of deals. Now. I'm just trying to find the right people that I want to do deals with. And that's a good place to be. And it's a lot better than knocking on a door, trying to sell a new roof that is challenging, especially when it's dinner time or when they don't have an extra 20 K in their pocket to pay for a roof.

[00:02:31] So, nah, man, I think, uh, I think we found. After, you know, 20 years of struggling and 10 podcast shows and a thousand interviews, I think I've stumbled upon what works. You know, just like you guys, you guys are a little head, uh, further along the path to me, but it's, it's working man. So why, why change it?

[00:02:48] Yeah. Yeah. How many alligators did you have to wrestle to get here at once? Just one at a time. Oh, today? None. None. I mean, like in the past you said you, your bio said that you all, you wrestled alligators professionally, professionally. Yeah. How many, how many alligators have you taken down in your time? I got paid $6 and 25 cents to wrestle alligators at silver Springs, natures park in Ocala, Florida, the largest alligator I encountered with big Al.

[00:03:16] He was the largest alligator in captivity. He hit me with his tail and to this day, my ankle clicks, when I walk . Oh gosh, the averages were somewhere in the neighborhood of eight foot Gators. Yeah. Um, It'd be great. If we had some footage on that of Josh wrestling, alligators, anyone has footage of it. I have pictures of me, you know, one time I, I think the statue of limitations has passed.

[00:03:41] I took an alligator home with me one time. to practice. Well, uh, I had a presentation at school, uh, at college and. I got into a, but the teacher said, whatever you do, don't ever do that again. And that's a federal offense. I'm like, oh, thanks for telling me . So I didn't know. Anyways. Um, yeah, so it was fun wrestle alligators and, and being in this industry.

[00:04:07] But, um, so you, so you have pretty much gone all in on leveraging the podcast to build relationships, to make deals happen. I mean your whole business, model's built around that. So what tips do you have for people that are thinking about adopting that as a strategy of like, you know yeah. To get started and maybe avoid making some mistakes that you have made early on?

[00:04:31] Yeah. Oh, good question, dude. All right. So let's just say a company's out there and they wanna work with you guys and they're like, Hey, I wanna build a podcast show. Here's where it fits or what I've learned in the past. Everyone is out there chasing the audience. Right. I've had a show and I hit iTunes top of charts, and I went, broke doing it.

[00:04:51] And I thought, if you build it, they will come. And people will just show up with money. Yeah. Sponsors and people. And I did it. It didn't happen. It doesn't happen like that. It's very expensive to accumulate an audience. And I found that, uh, 99% of the time when I'm interviewing someone, we build a relationship after the interview, they go, Hey, we should do something together.

[00:05:11] Nobody from the audience reaches out and go, Hey, I just heard you on a podcast show. Here's some money that does not happen. So, but the that's the that's the sexy thing is the audience. How many downloads do you have, bro? How many, you know, how many followers do you have? And, and what, what I found is everybody ignores the person in front of them and says, you know what, Colin, this is really cool.

[00:05:32] You and I should do a deal together. You got time together, you build trust with each other. Then you do a deal together. That's the. Secret sauce, but that's Napoleon hill road about that 70 years ago, right? Yeah. Or 60 years ago we even see it. We even see it on the other side too, where people who are adopting more, like don't wanna do a podcast, but are adopting just more guessing.

[00:05:53] Right. And it's like, they underestimate the value of the relationship with the host. Yeah. Like they go there to just deliver a message, promote their thing at the end. Mm-hmm and. Don't do anything to build a relationship with the host beyond that podcast interview. Yeah. Now most of them will share the content.

[00:06:18] Yeah. But then that's it. Yeah. And it's like, Podcast hosts are usually pretty connected people. Like, you know, they're getting access to people that you'd have a hard time getting access to in a lot of cases, unless, you know, maybe you're an exception and, and, and, and, and that's cool, but I'm talking like the majority of people.

[00:06:39] Like you've probably had some pretty cool people on your show, built some awesome relationships. I know that like, I have friends, you know, pretty much anywhere, like where if I went to any city, you know, I there's, people who'd want to get together. Um, it's underestimated as like people go on a show, want to tap into that audience.

[00:06:57] Yeah. And then, you know, don't. Do anything to nurture the relationship right in front of them? Well, here's what I hate you asked. Hey Josh, is there anything that happens that pisses you off? Here's what pisses me off as a podcast, host deal maker. Someone comes onto my show and I'm, and I'm, I'm borrowing this from, uh, David.

[00:07:19] I forgot his last name. He's a massive connector. Ah, anyways, he says, when, when you feel like the person is trying to work. Get through you to get to a deal and you feel used. I get off the, you know, I get off the interview and I'm like, that person came on my show just to try to get to my audience and yell at them and try to get them to act now and dial this number the best guess do this is they, they lift up.

[00:07:48] The, the host, they, they, then they take the content and they share it. And then I've, I've had people send me gifts and like pictures and like, you know, wrote handwritten letters and sent me candy bars and alcohol and all sorts of cool stuff. That was, I, I think about them. And then, you know what I share all my friends podcast host, hang out with other podcast hosts.

[00:08:11] I take that person on a podcast tour and I introduce 'em to all my friends. And I don't ask for anything in return. If we do a deal, that's cool. That that's what makes a, a shitty guest and one that makes a great guest. Yeah, I couldn't agree more, man. This has been fun. Any final thoughts? How can people get into your world if they want to?

[00:08:31] Yeah. Or any final thoughts before we wrap up here? Here's what they should do. They should right now, uh, go to iTunes or stitch or wherever they're listening to give you a five star. Be like Colin is awesome. Best host ever. And then they should reach out to you and say, Colin, I just gave you a review.

[00:08:48] Just shared it with my community. Hey, will you do me a favor? I listened to your episode with Josh. Would you connect me with Josh? And then maybe we could all do a deal together. That's what people should do right this second. Boom. I love that. That's like probably the best call to action I've ever heard.

[00:09:04] And I've interviewed. 500, almost 500 people. Dang. Nice job, dude. awesome. If you enjoyed the episode, please like Josh shed, write us a review. It really does help us out. And we are also always listening for your feedback. You can go to sales, transformation.fm, drop us a voice DM, and we will get back to you.

[00:09:25] Thanks for tuning in to today's episode. If you're enjoying the. Drop us a review on your favorite podcast platform. And we hope that you'll tune in again tomorrow as we are here for you every day, weekends included to help you transform the way you sell.