Sales Hustle is now Sales Transformation
July 2, 2022

#343 S02 EP212 - MAJESTY OF HONESTY: Learning The Golden Rule Of Selling with Larry Levine

#343 S02 EP212 - MAJESTY OF HONESTY: Learning The Golden Rule Of Selling with Larry Levine

High five for Round 5 with Larry Levine! As Collin and Larry talked about keeping your word to build your reputation and brand, today, they will be talking about honesty and being true to yourself in selling. It’s high time to stop identifying yourself with your company and start selling as your true self. Tune in and learn more in this latest episode of Sales Transformation!

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Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

Be honest, beyond anything else
Inner work first, outer work follows
Perception is reality
Step away from the company and make yourself the center

QUOTES

Collin: “People think their brand is something they need to create, and it's not. Your brand is who you are, who you really are.”

Larry: “The toughest work that salespeople have to do, it's the work that many just choose to just push off to the side is the inner work.”

Larry: “If you can really key in on the inner work, the outer work becomes so much easier, but that's the crap everybody wants to run away from.”

Larry: “It's time to step away from your company. It's time to step away from your product. You got to become front and center because in my opinion, if they can't make it past you, you're dead in the frickin water.”

Connect with Guest and learn more about what he’s been working on!

About Larry
Selling From The Heart LinkedIn
Selling From The Heart Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

About Collin
About Salescast
Salescast Community
Sales Transformation

Wanna kick off your own kick-ass podcast?
Already have one? How about growing it, or even monetizing it?

LET’S TALK.


High five for Round 5 with Larry Levine! As Collin and Larry talked about keeping your word to build your reputation and brand, today, they will be talking about honesty and being true to yourself in selling. It’s high time to stop identifying yourself with your company and start selling as your true self. Tune in and learn more in this latest episode of Sales Transformation!

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

  • Be honest, beyond anything else
  • Inner work first, outer work follows
  • Perception is reality
  • Step away from the company and make yourself the center

QUOTES

Collin: “People think their brand is something they need to create, and it's not. Your brand is who you are, who you really are.”

Larry: “The toughest work that salespeople have to do, it's the work that many just choose to just push off to the side is the inner work.”

Larry: “If you can really key in on the inner work, the outer work becomes so much easier, but that's the crap everybody wants to run away from.”

Larry: “It's time to step away from your company. It's time to step away from your product. You got to become front and center because in my opinion, if they can't make it past you, you're dead in the frickin water.”

Connect with Guest and learn more about what he’s been working on!

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

LET’S TALK.

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the best moments from the most respected people in the sales world. The goal of this show is to give you a daily dose weekends included in 10 minutes or less to help transform the way you sell. I hope you enjoy today's episode.

[00:00:20] And now to David to tell you what you can expect in today's episode.

[00:00:29] Can you handle the truth. This episode, Dar Collin discussed the unspoken golden rule of selling, which is also the golden rule in everything else. Honesty seller should be true to his word and true to himself. Honesty is king, take a bite of these golden nuggets. Now tune in to learn more about why you should be honest beyond anything.

[00:00:53] The importance of inner work before outer wood setting yourself apart to be truly authentic only here in sales transformation. Be honest, don't lie. Don't tell 'em, they're gonna get one thing and then sell 'em another or tell 'em this is included or that's part of it. Or you can deliver on that if you can't.

[00:01:13] I mean, it's simple stuff, but you know, the problem is, is so many people are so worried about getting their commission check, hitting their numbers. Looking good that they make little small compromises that sacrifice that. And don't even get me started on the personal brand talk track, because we can talk about that.

[00:01:30] Uh, you know, it, it, I think the biggest misconception is, and I know you agree with this is, is people think their brand is something they need to create and it's not your brand is who you are. Who you really are. And I know that you're a big believer on personal work so that you can show up as your best self to really, you know, be that brand that people wanna do business with.

[00:01:50] Be that person be that, you know, um, Type of salesperson that they actually enjoy doing business with. Oh dude, you you're you're speak, you're speaking my love language right now, because I always say that that the toughest work that salespeople have to do, it's the work that many just choose to just push off to the side is the inner work.

[00:02:11] And I'm a big believer that the inner heart work E R T the inner work is the hardest work. Anybody in sales will do. And for that matter in life in general, but if you, if, if you can really kin on the inner work, the outer work becomes so much easier, but that's the crap. Everybody wants to run away from.

[00:02:33] Yeah, I couldn't agree. I mean, it it's, like you said, you can apply it to anything. You wanna be a good parent work on yourself so that you can show up as your best self to be the parent that your kids deserve, but you wanna be a good salesperson. Do the work, invest in yourself so you can show up as your best self to be the best salesperson that people enjoy dealing with.

[00:02:50] Like it applies anywhere that personal work is so important. Yeah. And, and it's, and it, and it's, it's why, um, I'm a big believer. I talk about it all the time. That perception's reality. So I think, you know, the fear drove me, but also changing people's perception of the industry I was in drove me and I care.

[00:03:10] Yeah. You know, at the end of the day, freaking I sold copy machines for goodness sakes, my whole career. But, you know what I wanted to be noted as a sales professional, who happened to sell copiers, not some freaking rep that sold copiers. If you get what I'm saying. Oh yeah. Yeah. So that's why I constantly worked on myself.

[00:03:29] I constantly wanted to be better than everybody else. And if I knew was per, if I knew that in my heart perception was reality, then I was gonna take perception. I was gonna run with it and I was gonna change how people perceived me and what they got. If they chose to do business with me. Yeah. I mean, and you know what, when you really up your game, you do that personal work.

[00:03:53] You invest in yourself, you, you know, invest in your brand. Um, you know, It doesn't matter what you sell. You're so confident as an individual or as a salesperson. If the company you're representing falls apart today, you know, you could go anywhere and be successful. Oh, dude, it is spot on because here's, here's a funny question.

[00:04:15] I love asking sales people. This question. Now this is a little make believe it's Cann. But you're gonna get what I really am driving with this. I love when I work with sales people and, and their leadership, I always ask them this question. I'm gonna keep it simple for right now. I say, let's just say that you're in a, you're in a room full of people or you're in, you're not on a conference call and somewhere along the line, you get this question thrown at you.

[00:04:41] Why should I do business with you? Hmm. Right. For all your listeners out there that are in sales, you know, they've been asked this question before. Yeah. And it's so interesting calling to hear the responses that come back because a majority of the time it's, this is what makes my company different. This is what makes our product different.

[00:05:03] This is what makes here's our awards, our solution different. And I said, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa. I'm putting the breaks on this. I don't think I asked you what makes your company different? I asked what makes you different? Oh yeah. Think about that one for a second. Y OU capital exclamation point.

[00:05:21] And that's why I'm on a big mission to tell sales people, right. And their leaders. It's time to step away from your company. It's time to step away from your product. You gotta become front and center because in my opinion, if they can't make it past you, you're dead in the fricking water. They're not gonna get to your big, fancy website that you've spent a gazillion dollars on and all that.

[00:05:45] If they can't make it past you, the individual, what makes you different? You're dead. You're dead in the freaking water. Yeah. No, thanks for tuning in to today's episode. If you're enjoying the. Drop us a review on your favorite podcast platform. And we hope that you'll tune in again tomorrow as we are here for you every day, weekends included to help you transform the way you sell.