Sales Hustle is now Sales Transformation
July 1, 2022

#342 S02 EP211 - IT’S A PINKY SWEAR! Building Your Brand and Reputation By Never Breaking a Promise With Larry Levine

#342 S02 EP211 - IT’S A PINKY SWEAR! Building Your Brand and Reputation By Never Breaking a Promise With Larry Levine

It’s a fantastic fourth installment to this 6-part special with Larry Levine. Larry and Collin will dive again into an exchange about building your brand by building your reputation and building your reputation by keeping your word to your customer.

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Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

How Larry dealt with customer's doubt
Confidence in one's reputation
Reputation is everything
Always keep your promise

QUOTES

Larry: “I kept with me in a little padfolio a list of all my clients, I would throw that client list out on the table, I'd say call in if you're doubting anything I'm saying just going to ask you to randomly point to any name that's on that list.”

Larry: “Just always keep your promise. Do what you say you're gonna do, right? I'm telling you, and it says this is 100% of the salespeople out there. I'm talking to you all right now. never break a promise. That's the easiest way to build your brand.”

Connect with Guest and learn more about what he’s been working on!

About Larry
Selling From The Heart LinkedIn
Selling From The Heart Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

About Collin
About Salescast
Salescast Community
Sales Transformation

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LET’S TALK.


It’s a fantastic fourth installment to this 6-part special with Larry Levine. Larry and Collin will dive again into an exchange about building your brand by building your reputation and building your reputation by keeping your word to your customer.

Power up your podcast experience by joining our Free Podcast Community!

Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

  • How Larry dealt with customer's doubt
  • Confidence in one's reputation
  • Reputation is everything
  • Always keep your promise

QUOTES

Larry: “I kept with me in a little padfolio a list of all my clients, I would throw that client list out on the table, I'd say call in if you're doubting anything I'm saying just going to ask you to randomly point to any name that's on that list.”

Larry: “Just always keep your promise. Do what you say you're gonna do, right? I'm telling you, and it says this is 100% of the salespeople out there. I'm talking to you all right now. never break a promise. That's the easiest way to build your brand.”

Connect with Guest and learn more about what he’s been working on!

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

LET’S TALK.

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the best moments from the most respected people in the sales world. The goal of this show is to give you a daily dose weekends included in 10 minutes or less to help transform the way you sell. I hope you enjoy today's episode.

[00:00:20] And now to David to tell you what you can expect in today's episode.

[00:00:29] Keep your promises period to have a successful brand. You must have good reputation to have a good reputation. Must be true to your work and never break your promises. These are the focus of Larry and Paul's exchange in this fantastic fourth installment of the six part Larry Levine, special to tune in folks and get it on for another episode of sales transformation.

[00:01:02] But it's also deeper than that, right? So like actually caring enough to ask the type of questions that you were asking, right. To be armed with the type of facts of the experience that they don't want to have. So you can make sure that you do your job as a sales professional, to give them the experience that they deserve, give them the experience that they're looking for.

[00:01:24] And then you would even. Go as far as telling them on the front end, Hey, I know this is maybe what you've experienced in the past, or this is what you don't like, and this is how, you know, basically working with me is gonna be different. Yeah. And, and, and, and, and I'm gonna, I wanna peel that back because I sold the experience.

[00:01:42] Now, granted, what I sold wasn't sexy, right. That stuff broke. I was selling things that broke that required service. But what I would do, I believe better than many in the sales channel that I grew up in is I'm. I was comfortable enough in my own skin to look an executive in the eye and their decision makers and everyone involved in that decision and say, Hey, you know what, Colin, if you choose to do business with me, and this is a mutual agreeable, this is the right fit.

[00:02:12] Then let me share with you what you can experience afterwards. Call, and this is what sets me apart from everybody else in the marketplace. This is what you can expect me at installation. This is what you can expect from me 30 days from now, this is what you can expect from me 90 days from now. And this is what you can expect on an ongoing basis.

[00:02:33] And furthermore, I'm sure you're probably doubting what I'm saying, because there's so much lack of trust in sales, but I tell you what. And then I'm going old school because I kept with me in a little portfolio, a list of all my clients. I would throw that client list out on the table. And I'd say call and if, if you're doubting anything I'm saying, I'm just gonna ask you to randomly point to any name that's on that list.

[00:02:59] I'll give you a name and phone number and they can vouch for me. Guess how many times that was, they asked for that. Hardly ever hardly ever, hardly ever hardly ever. Well, yeah, cuz if you're, if you're confident enough to even put that on the table, they feel why, why bother, but it's, but it's a very good point because you know, it's, it's, it's such a simple concept, but I think it's so challenging for some P salespeople.

[00:03:27] It's just be a, be a man or be a woman of your word. Do what you say you're gonna do and your reputation is everything. Y Y you're so spot on because you know, we live in this world today where everyone talks about a personal brand and sales people have to have brands and all that. Hey, guess what? The simplest way to, to really build a brand is really simple in sales.

[00:03:50] I'm not gonna over complicate this none whatsoever. There's no marketing fluff in this thing at all. Right. It's just always keep your promise. Do what you say you're gonna do, right. I'm telling you, this is, this is a hundred percent of the sales people out there. I'm talking to you all right now, never break a promise.

[00:04:09] That's the easiest way to build your. Thanks for tuning in to today's episode. If you're enjoying the show, drop us a review on your favorite podcast platform. And we hope that you'll tune in again tomorrow as we are here for you every day, weekends included to help you transform the way you sell.