Sales Hustle is now Sales Transformation
June 21, 2022

#334 S2 Episode 203 - GUEST WHO IT IS? Podcasting as Prospecting at Its Finest

Where do you find the best pool of prospects? Simple, podcasts. By podcasting, you can meet many people who have the potential to be a client, and having them as a guest is a good start to building relationships. Collin Mitchell focuses on this in the latest episode of Sales Transformation. Tune in to learn about how podcasting helps in prospecting and what tools are best to use.

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HIGHLIGHTS

The best kept prospecting secret
Podcasting in prospecting
The tools to use

QUOTES

Collin: “What you can do is you can go and listen to some of those podcasts directly on these websites, you don't have to leave these sites at all. And you can start to get a feel for that start to understand their personality.”

Collin: “Look for things that you may learn, that you found value in, and take notes of those personal things that you may have learned about them.”

Collin: “It's a creative way to you know, catch their attention to and move the ball forward. So this is a really simple task, it is time-consuming. You can listen to these podcasts at like one and a half or 2x speed.”

Connect With Collin on LinkedIn and find out what’s new in Sales Transformation and other things he’s up to!

Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!


Where do you find the best pool of prospects? Simple, podcasts. By podcasting, you can meet many people who have the potential to be a client, and having them as a guest is a good start to building relationships. Collin Mitchell focuses on this in the latest episode of Sales Transformation. Tune in to learn about how podcasting helps in prospecting and what tools are best to use.

Join Our Free Podcast Community HERE!

Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! 

Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

HIGHLIGHTS

  • The best kept prospecting secret
  • Podcasting in prospecting
  • The tools to use

QUOTES

Collin: “What you can do is you can go and listen to some of those podcasts directly on these websites, you don't have to leave these sites at all. And you can start to get a feel for that start to understand their personality.”

Collin: “Look for things that you may learn, that you found value in, and take notes of those personal things that you may have learned about them.”

Collin: “It's a creative way to you know, catch their attention to and move the ball forward. So this is a really simple task, it is time-consuming. You can listen to these podcasts at like one and a half or 2x speed.”

Connect With Collin on LinkedIn and find out what’s new in Sales Transformation and other things he’s up to!

Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE! 

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] In the world of sales, you either sink, swim, or break through to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life changing moments of elite sellers. So you can experience your own sales transformation.

[00:00:29] Hey, before we start today's episode, I wanted to bring you in on the best kept secret in B2B sales. If you're serious about social selling and your only strategy is cold DMS through LinkedIn, you're missing the mark big time. Learn how a fully managed revenue generating podcasts can change your life and your pipeline@salescast.co.

[00:00:55] All right. Welcome to another episode of sales transformation. Today's gonna be a solo episode where I'm gonna give you one of the best kept. Prospecting secrets. This is a, this is a secret that most people are not using. I've shared it for a while now. Um, but I still haven't seen a lot of people actually put it into use.

[00:01:20] And it's how to use podcasting in your prospecting. And no, it's not starting to podcast and asking your guests to come on your show, which is a fantastic idea by the way. Um, it's actually. Searching out podcasts. That your prospects have guessed on. Okay. And there's a few different ways that you can do this.

[00:01:43] Two websites that I recommend is pod chaser.com and listen notes. Pod chaser is a little bit nicer UI. Um, but listen notes is by far, has the most accurate, most robust data set. So you can simply just go in there. And you can search your prospect's name or maybe somebody on the buying committee, or maybe somebody in the C level, um, of an account that you're trying to break into.

[00:02:09] Um, or this can be somebody that you're already engaged with. Doesn't matter works really well. Okay. Um, and what you can do is you can go and listen to some of those podcasts directly on these websites. You don't have to leave these sites at all, and you can start to get a feel for that, start to understand their personality.

[00:02:28] What makes them tick? Um, what's maybe important to them or top of mind to them. The interesting thing is you're gonna get much. Different information from these podcasts than say a media appearance, or maybe, you know, their social content. People tend to get a little bit personal on podcasts. Uh, for whatever reason, they just have more, uh, you know, better comfort level or maybe, you know, in a lot of cases, they go on a show that just has a great cat Gary great host that really, um, gets them comfortable and is able to, you know, dig deep on particular things.

[00:03:02] So you can go to these sites podcast or listen notes. Search these people out, you know, find a few shows that they've been on and listen to them and look for things that you maybe learned, um, that you found value in, take notes of those, um, you know, personal things that you may have learned about them.

[00:03:21] If they talk about, you know, maybe business problems, maybe they talk about things that they're really do well at as a company. Um, anything that you could use. To reach out to them in a meaningful way. And this is gonna stand out in a big way because nobody is doing this. Um, you can take these things. You can, you know, put yourself together a little video script if you're using it in prospecting, um, you can use it to advance deals.

[00:03:48] Um, if you know, maybe they're ghosting you. Um, it's a creative way to, you know, catch their attention to, and to move the ball for forward. Uh, so this is a really simple task. It, it is time consuming. Uh, you can listen to these podcasts at like one and a half or two X speed. You may even be able to dig into the show notes.

[00:04:07] If the show has good show notes and find some takeaways or quotes from them. Um, on where those are. Um, but I would recommend just consuming whole episode, maybe put it on one and a half speed. So you can consume it a little bit faster, do this with a few shows. Um, and this will work like magic. All right.

[00:04:26] So hope you enjoyed today's tip. If you enjoyed this episode, please write us review, share the show with your friends and as always I'm listening for your feedback, you can go to sales, transformation.fm and drop me a voice DM. Hey, you stuck around that tells me you're serious about your own sales transformation.

[00:04:43] If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your leaderboard. Yeah. It's free sales cast.community. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best templates.