Sales Hustle is now Sales Transformation
June 14, 2022

#329 S2 Episode 198 - GET SOCIAL: Tactical Tips for Creating Original Content That Sells on LinkedIn

In this solo episode of Sales Transformation, Collin Mitchell gives out a few helpful tips for sellers who want to try their hand at using social media to build their personal brand and/or generate leads. Collin’s advice is to create original content that helps you promote your brand and in this episode, he tells you exactly how to do just that for his favorite platform: LinkedIn.

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HIGHLIGHTS

Sellers need to know how to be marketers
The benefit of creating content on social
Use your call recordings for content material
Guest on podcasts regularly
Start your own podcast

QUOTES

Collin: "Sellers essentially have to be marketers to a certain extent. You hear people talking about investing in your personal brand. A lot of the most successful sellers understand this and that they know that creating original content and being a creator on whatever platforms that their customers are hanging out on is essential to success in sales today."

Collin: "The benefit of content is that it can help build trust with your clients and prospects. It can generate leads — LinkedIn has become the number one lead source for Salescast, and it can help you build meaningful relationships."

Connect With Collin on LinkedIn and find out what’s new in Sales Transformation and other things he’s up to!

Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!


In this solo episode of Sales Transformation, Collin Mitchell gives out a few helpful tips for sellers who want to try their hand at using social media to build their personal brand and/or generate leads. Collin’s advice is to create original content that helps you promote your brand and in this episode, he tells you exactly how to do just that for his favorite platform: LinkedIn.

Join Our Free Podcast Community HERE!

Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! 

Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

HIGHLIGHTS

  • Sellers need to know how to be marketers
  • The benefit of creating content on social
  • Use your call recordings for content material
  • Guest on podcasts regularly
  • Start your own podcast

QUOTES

Collin: "Sellers essentially have to be marketers to a certain extent. You hear people talking about investing in your personal brand. A lot of the most successful sellers understand this and that they know that creating original content and being a creator on whatever platforms that their customers are hanging out on is essential to success in sales today."

Collin: "The benefit of content is that it can help build trust with your clients and prospects. It can generate leads — LinkedIn has become the number one lead source for Salescast, and it can help you build meaningful relationships."

Connect With Collin on LinkedIn and find out what’s new in Sales Transformation and other things he’s up to!

Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!  

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.

[00:00:29] Hey, before we start today's episode, I wanted to bring you in on the best kept secret in B2B sales. If you're serious about social selling and your only strategy is cold, the M's through LinkedIn. You're missing the mark big time. Learn how I fully manage revenue generating podcasts can change your life and your pipeline@salescast.com.

[00:00:55] Uh, right. Welcome to another episode of sales transformation. And today I want to talk about how, as a seller, you can start to think about being a creator. Now, if you're in sales, you probably know that creating content and using social. Is more important than ever as a seller sellers, uh, essentially have to be marketers to a certain extent.

[00:01:27] Uh, you hear people talking about investing in your personal brand. I mean, a lot of the most successful sellers understand this and that they know that creating original content. And being a creator on whatever platforms that their customers are hanging out on, uh, is, is essential to success in sales today.

[00:01:48] I specifically use LinkedIn. I would say 90% of my focus is on LinkedIn. I do a little bit on Instagram, a little bit on Twitter, not so much on Facebook. Um, but LinkedIn is vast majority of my efforts as far as content and building relationships. So I want to give you a few simple ways as a seller that you can get started.

[00:02:13] With creating original content. Okay. I'm going to give the example of LinkedIn because that's what I have the most experience with. Um, if you're looking for X, you know, suggestions or tips for other platforms, you'll have to find it somewhere else because I just don't use them enough or invest enough time to really tell you how you should be using those platforms.

[00:02:33] Um, you know, content, the benefit of content is that it can help build trust. With your clients, your prospects, it can generate leads. LinkedIn has become the number one lead source for, uh, sales cast. Uh, and it can help you build meaningful relationships all just from creating content on social platforms.

[00:02:57] And I know it can be difficult to know where to start. It can also be difficult to keep a consistent content strategy or even just post. Continuously. Um, and so here's a few things that you can do to get started. So, um, you know, if you are in sales and let's say you conduct calls on zoom, maybe you record those.

[00:03:20] Maybe you use an awesome tool like wing man. Um, Uh, or you just maybe record them. Well, something you could do as you, if you ha, if you have an awesome tool, like, man, you have the transcription of the conversation in there. If you don't and you're just recording these calls, you can run them through something like describe.

[00:03:39] And you can get the transcriptions of these calls. And so maybe, you know, in discovery calls, in demos in all of these calls that you have with clients. Now you can take this as knowledge and information to create stories. Um, you don't need to be specific and call out the specific customer because in some cases it could piss them off.

[00:04:02] Um, but you can use. Activity that you're already doing to feel creativity, to post original content and you can do it as text. You can do it as video, whatever you're most comfortable with. The biggest thing is just to be consistent with creating content. Okay. So maybe you have a customer hero journey. Uh, or example, uh, or problem that they talk about in all of this is going to be relevant to the people that you best serve.

[00:04:30] So this is a great way to get started with creating original content as a seller. Now here's two other ones which are clearly a little biased, but are my personal favorites. One is to guest on podcasts regularly. Now, if you guest on podcasts regularly, all you gotta do is show up. Give a good message. And typically that podcaster is going to give you content to share.

[00:04:56] Uh, and then you can even request the raw files to create additional content, whether it's text or a video, or you can chop it up. There's tons of tools that you can use, like de script, uh, or headliner or Zeb title. These are all things that are easy to use. They're not that fancy, but they're good enough to create some content for yourself.

[00:05:17] And the key there is you're repurposing stuff from an activity that you're already doing. Um, and then the last example that I'll give you is to obviously start your own podcast. Uh, if you start your own podcast, Going to have more content than you even know what to do with. Um, and so that's a great solution.

[00:05:36] Uh, there's many other reasons to start a podcast as well. Uh, but it can be a great source of having endless amounts of content as a seller. So I hope that this was helpful. Uh, if anybody is thinking about guesting or getting started, Come join us in the sales cast community. It's absolutely free. You can go to sales, cast, dot community to come join us.

[00:06:02] And if you enjoyed today's episode, please write me a review, share the show with your friends, and then we're also listening for your feedback. You can go to sales, transformation.fm, drop me a voice DM, and I will get back. Hey, you stuck around that tells me you're serious about your own sales transformation.

[00:06:19] If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your leaderboard. Yeah. It's free sales cast, doc community. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best temples.