Sales Hustle is now Sales Transformation
June 6, 2022

#323 S2 Episode 192 - HUMANE AND CREATIVE CONVERSIONS: The Art of Increasing Conversions Of Sales Sequences

Sometimes sellers are so caught up with always thinking about personalization in sales sequences, but what Collin Mitchell wants to focus on today is being human in your sales sequences. Being a human in your sales sequence allows creativity for better results. Tune in now to this latest episode of Sales Transformation and discover the ways of increasing your conversion rates by simply being a human and being creative.

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HIGHLIGHTS

Be more human in your sequences
There's a sequence for everybody
Allow creativity with manual tasks

QUOTES

Collin: “A lot of sequences that sales organizations have, are very generic, they don't leave a lot of room for creativity, or, you know, personalization, or relevance or whatever the case is.”

Collin: “Sometimes to get better results, you need to do the non-scalable activities.”

Collin: “You can actually start to get more results in your sequences by scheduling manual tasks. Now, whatever sequencing tool or software that you use, should have that we personally use ample market in-house, and they have a feature where you can schedule manual tasks.”

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Sometimes sellers are so caught up with always thinking about personalization in sales sequences, but what Collin Mitchell wants to focus on today is being human in your sales sequences. Being a human in your sales sequence allows creativity for better results. Tune in now to this latest episode of Sales Transformation and discover the ways of increasing your conversion rates by simply being a human and being creative.

Join Our Free Podcast Community HERE!

Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! 

Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

HIGHLIGHTS

  • Be more human in your sequences
  • There's a sequence for everybody
  • Allow creativity with manual tasks

QUOTES

Collin: “A lot of sequences that sales organizations have, are very generic, they don't leave a lot of room for creativity, or, you know, personalization, or relevance or whatever the case is.”

Collin: “Sometimes to get better results, you need to do the non-scalable activities.”

Collin: “You can actually start to get more results in your sequences by scheduling manual tasks. Now, whatever sequencing tool or software that you use, should have that we personally use ample market in-house, and they have a feature where you can schedule manual tasks.”

Connect With Collin on LinkedIn 

Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.

[00:00:29] Hey, before we start today's episode, I wanted to bring you in on the best kept secret in B2B sales. If you're serious about social selling and your only strategy is cold, the M's through LinkedIn. You're missing the mark big time. Learn how I fully manage revenue generating podcasts can change your life and your pipeline at sales cast.

[00:00:53] All right. Welcome to another episode of sales transformation. Today's going to be a solo episode where I am going to be telling you how to increase conversion in your secret. That's right. If you're a sales manager, sales leader, uh, this is something you may want to test and experiment for your team. If you are a individual contributor, SDR, BDR, a E there's, some fire that's going to be in here that you can implement into your sequences.

[00:01:23] So few things, um, to just jump right in here. A lot of sequences that sales organizations have are very generic. They don't leave a lot of room for creativity or, uh, you know, personalization or relevance or whatever the case is. Um, Number one, um, you know, your first touch is really, really, really important.

[00:01:49] And this is where you want to spend the most time. Um, really making those connections, entering that personalization and things like that. But that's not what we're going to dig in today. We're not going to dig into how to nail personalization or how to have them. Relevant email to get those replies. Uh, we're going to talk about how to be more human in your sequences and what this means is actually doing some things that are not automated.

[00:02:18] And cannot be scaled. All right. So sometimes to get better results, you need to do the non-scalable activities and a couple of things here. Um, that sort of happened when we started, uh, to shift some of our sequences and implement some of these things and see significant results. Um, number one, I had Michael Hanson on the podcast, if you did not, um, Listen to that episode, definitely go back.

[00:02:45] Cause there's lots of fire in there. Um, Michael Hanson is a co-founder over at growth genie. Um, they help teams with their sequences and they have a 30 step sequence, uh, playbook on their website, which, uh, kind of inspired some of the things that I've been experimenting with. Um, and he also drove tons of massive growth over at cloud task when he was over there.

[00:03:06] So highly recommend that episode. Also, um, been, been working really closely with our, um, get booked on podcast masterclass sponsor, cloud lead, uh, and they've been able to really deliver some very interesting data. Um, there's lots of tools that you can use to get leads. Um, but if you really want to go.

[00:03:28] Deep on how to best approach each of your lists. Cloud-like can do some really interesting things where they can identify which people are, you know, more active on social. So your sequences can be, have more social touches, uh, in the sequence. So if somebody is more active on social, they're more likely to POS to respond there.

[00:03:49] So. You might have more LinkedIn touches, connections and messages involved in that sequence with that particular person. Um, and then there's people that are more likely to pick up the phone. And so in those types of people in that list, you want to have a sequence that is more phone. That's right. So you're going to have less emails, less social touches, you know, sprinkle some of those in there, but you're going to have a phone heavy sequence.

[00:04:20] And then there's some people that it's just not really able to identify. If they're, maybe they're not active on social, they aren't barely to pick up the phone. So that's where you're going to have more of a kind of even blended approach, um, in those where you have, you know, multiple, multiple channels, multiple touches multiple times, um, And so those, those are kind of some, some key elements there.

[00:04:45] But the thing that I want to address here is how you can actually start to get more results in your sequences is by scheduling manual tasks. Now, whatever sequencing tool or software that you use should have the. We personally use ample market in house and they have a feature where you can schedule manual tasks.

[00:05:04] Um, most tools out there have something like this. And so this is where you're going to send like a personalized video. This is we're going to send a custom email that has no template. Uh, this is where you're going to send a customer. You know, LinkedIn message or LinkedIn, you know, video in their DMS, or maybe even, uh, hit them up on Instagram or Twitter or some other channel that maybe isn't as noisy.

[00:05:27] Um, so you know, every sequence that we've been building out and been having, you know, higher success rate in conversion, we're putting these males. Tasks in there. Um, and this allows to have more creativity in your outreach to bring more of yourself into what you do, rather than just relying on the template ID sequences that are provided to you.

[00:05:52] So I highly recommend leaving room for creativity and allowing your sellers to be more creative in the way that they reach out. And the simple way to do this is to. Layer in multiple manual tasks in your sequences that allow you to approach these, um, you know, each prospect in a unique way. And this is how you're going to start to see higher conversions, higher, positive replies in your sequences.

[00:06:20] So if you enjoyed today's episode, please. Write us a review, share the show with your friends. It really does help us out. And we're always listening for your feedback. You can go to sales, transformation.fm, where you could drop us a voice DM, and we do get back to you. Hey, you stuck around that tells me you're serious about your own sales transformation.

[00:06:43] If you're tired of doing things the old way and want to get started in your journey with other people on the same path. Head over to sales, cast.community and crush your numbers on your leaderboard. Yeah. It's free sales cast.community. Send me a DM with your best pitch and mentioned this ad. And I might even give you free access to our best templates.