Sales Hustle is now Sales Transformation
April 21, 2022

#291 S2 Episode 160 - CREATIVITY IS KEY! Standing Out As A Creative Seller

With the advancement of technology and the rise of tons of social platforms, being just good in sales is no longer enough to gain your desired results. The playing field is changing, the market is changing, and sellers need to do some changes too. Collin Mitchell aims to teach us today how we can stand out as sellers by being creative. Collin explains that sellers need to be marketers as well, exploring every platform they can use and leveling the playing field by engaging with content and using personalized GIFs like the ones made via vidu.io.


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HIGHLIGHTS

From “Seller VS Marketers” to “Sellers X Marketers”
Catching attention with personalized gifts
Usual methods of follow-ups are no longer enough

QUOTES

Collin: "As sellers today, you need to be marketers as well. Just being good sales is no longer good enough to be a high-performing sales rep."

Collin: "If you can educate somebody or bring something to their attention, I mean it really just strengthens the relationship and people will just respect the fact that you're doing something different and taking the time to stand out by bringing some creativity into the way that you are getting their attention."


Connect With Collin on LinkedIn

Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!


With the advancement of technology and the rise of tons of social platforms, being just good in sales is no longer enough to gain your desired results. The playing field is changing, the market is changing, and sellers need to do some changes too. Collin Mitchell aims to teach us today how we can stand out as sellers by being creative. Collin explains that sellers need to be marketers as well, exploring every platform they can use and leveling the playing field by engaging with content and using personalized GIFs like the ones made via vidu.io.

 

Join Our Free Podcast Community HERE!

Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! 

Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

HIGHLIGHTS

  • From “Seller VS Marketers” to “Sellers X Marketers”
  • Catching attention with personalized gifts
  • Usual methods of follow-ups are no longer enough

QUOTES

Collin: "As sellers today, you need to be marketers as well. Just being good sales is no longer good enough to be a high-performing sales rep."

Collin: "If you can educate somebody or bring something to their attention, I mean it really just strengthens the relationship and people will just respect the fact that you're doing something different and taking the time to stand out by bringing some creativity into the way that you are getting their attention."

Connect With Collin on LinkedIn 

Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

Looking to start your own Podcats? Book a FREE strategy call. 🚀

Transcript

[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.

[00:00:29] Hey, before we start today's episode, I wanted to bring you in on the best kept secret in B2B sales. If you're serious about social selling and your only strategy is cold, the M's through LinkedIn. You're missing the mark big time. Learn how I fully manage revenue generating podcast can change your life and your pipeline@salescast.com.

[00:00:56] All right. Welcome to another episode of sales transformation. Today. I want to talk about how sellers can stand out by being creative now, sellers, uh, I hate to break it to you, but if you don't already know this as sellers today, you need to be marketers. And just being good at sales is no longer good enough to be a high performing sales rep.

[00:01:24] Um, we're all told that we have to get active on social media and use the social platforms that our prospects are hanging out on. Part of that is creating content. Uh, we're told we've got to write our own sales, emails and sequences and, uh, reach out to people in a way that stands out and catches their attention.

[00:01:45] Well, I'm not going to get too deep in the weeds on how you can accomplish this, but I do want to give you a little bit of a trick of something that I found to be extremely useful. Um, I don't consider myself a. Hugely creative person. Um, but one thing that has really helped me stand out and being creative with outreach, or even just getting the attention of prospects that have maybe gotten cold, or, you know, we've all been ghosted before is using personalized gifts.

[00:02:18] Now I got introduced to a product called video. And it's, that's a, you can learn more about video over@video.io. They have an incredible team. They provide tons of resources on how to use these gifts. They even have an awesome slack community, which I'm in. So. Some of the benefits of using these personalized gifts and they make it really easy to do.

[00:02:41] It is in book more meetings, which I have done successfully many times. And I've used these gifts in email. I've used these gifts in text messages, obviously not called text messages, but people that we already have built some relationship and they're somewhere in the sales process and maybe struggled to get a little, their attention.

[00:03:01] Um, so I've used them again, an email, text messages, LinkedIn, DNS. Um, it's a, it's a nice way to build trust, to stand out, to do something different than what everybody else is doing. Not everybody always wants to watch a video. I'm a big component of video, but as more and more people start to adopt the video.

[00:03:19] It's not that different than what everybody else is doing. And not a lot of people are using these personalized gifts. Um, they have these cards that you can hold and put these messages on there, and it's really easy to use. It's very simple. Um, you can convert more sales, you can build stronger relationships by sending people these gifts.

[00:03:39] I can't tell you how many times. A personalized gift to a prospect and they love it so much. They want to know how the heck I created it, where they can find out and learn more. Um, and if you can educate somebody or bring something to their attention, I mean, it really just strengthens the relationship and people will just respect the fact that you're doing something different and taking the time to stand out by bringing some creativity in to the way that you are getting their attention.

[00:04:10] Just following up is no longer good enough. Um, and using the template ID emails or DMS, uh, that your organization has provided you is not going to stand out, uh, because everybody else is using them. And frankly, Boring. So, and even if you're just maybe getting started on being comfortable on camera gifts is a great way to get started maybe before going all in on like video, uh, or something like that.

[00:04:41] So I'm a big fan. Um, I'm going to drop the link in here so that you can learn about video and video and how you can start using personalized gifts. I'm not even going to get into like, The tactical pieces of using gifts, because video has got so many resources that if you just hit their website, sign up, start using it.

[00:05:04] Um, there's more than enough resources there to get into the more tactical it's like the different types of gifts and how you can use them and scenarios and all that sort of stuff. So I hope you find this helpful. Um, this is something that you can do. To stand out and use creativity to get the attention of your prospects and your buyers.

[00:05:22] Uh, so if you enjoyed today's episode, please write me a review, share the show with your friends. And as always I'm listening for your feedback, you can go to sales, transformation.fm and drop me a voice diem. Hey, you stuck around that tells me you're serious about your own sales transformation. If you're tired of doing things the old way and want to get started in your journey with other people on the same.

[00:05:44] Head over to sales, cast.community and crush your numbers on your leaderboard. Yeah. It's free sales cast.community. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best temples.