Sales Hustle is now Sales Transformation
March 31, 2022

#276 S2 Episode 145 -Storytelling Basics for Sellers

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

Sales Transformation and Collin Mitchell bring you another episode of learning to boost up your sales experience. Collin shares how powerful storytelling is to your customers and prospects. He will be giving you tips on how to improve your storytelling skills and utilize it properly.


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HIGHLIGHTS

  • The Power of Storytelling
  • The Do’s and Don’ts of Storytelling
  • Practice Makes Perfect

QUOTES

Collin: “The power of storytelling is extremely powerful. And if you can learn how to use storytelling in your sales process with your prospects, it can do some pretty incredible things for you.”

Collin: “People enjoy stories, right, or they wouldn't watch TV, they wouldn't go to movies. Stories are entertaining, it helps them connect with what you're saying, at a deeper level, it helps them actually remember what you're saying.

Collin: “Make sure you make the customer or the prospect in there the hero, don't make yourself or your product the hero, because they're less likely to actually believe your story in that case.”

Collin: “Make sure that you don't lose them. Okay, that's a really, really, really important piece and personalize it as much as you possibly can. Okay, in practice it so you definitely want to practice your story.”

Learn more about Collin in the link below: 

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

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Transcript

[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.

[00:00:29] Hey, before we start today's episode, I wanted to bring you in on the best kept secret in B2B sales. If you're serious about social selling and your only strategy is cold, the M's through LinkedIn. You're missing the mark big time. Learn how I fully manage revenue generating podcast can change your life and your pipeline@salescast.com.

[00:00:55] Uh, right. Welcome to another episode of sales transformation. Today's going to be a solo episode where I'm going to talk about some storytelling basics for sellers telling stories. The power of storytelling is extremely powerful. And if you can learn how to use storytelling in your sales process with your prospects, uh, it can do.

[00:01:17] Some pretty incredible things for you. Um, prospects, it really helps humanize your, your, your sales process. Um, and people enjoy stories, right? Or they wouldn't watch TV. They wouldn't go to movies. Um, stories are entertaining. It helps them connect with what you're saying at a deeper level. It helps them actually remember what you're saying, because in a lot of times, people don't remember.

[00:01:42] What you say they remember a little bit less of what you do, but they really don't forget how you make them feel and you can make them feel different and you can stand out in a big way by leveraging storytelling when you're interacting with your prospect. So I want to give you just a few basic things that you can do to help with yourself with using storytelling in your sales process.

[00:02:03] So just have an idea who is the character? What are the main challenges? What's the big trigger event that happened and what is the outcome? Okay. That's kind of how you can think about telling a story. Now you might tell a story about a prospect that you've worked with in the past. Um, make sure you make the customer or the prospect in they're the hero don't make you yourself or your product, the hero, because they're less likely to actually believe your story, uh, in that case.

[00:02:30] So make sure you know what it is that you want them to take away. From that story when you're integrating that into your talk track. Okay. Um, if you get your prospect's attention and they're asking questions and you can tell that they're engaged, make sure to hold it don't want a big rant. Maybe throw them a question, maybe, um, you know, don't stick on one point for too long.

[00:02:51] Uh, make sure that you don't lose them. Okay. That's a really, really, really important piece and personalize it as much as, as you possibly can. Okay. Um, and practice it. So you, you definitely want to practice your story. You might want to get a colleague or, uh, somebody on your team or just anybody really so that you don't miss over any details and you get comfortable.

[00:03:14] Telling that story, uh, it's going to help you tremendously. So these are just some basics to help you get started with storytelling in your sales process. Uh, hope this was helpful. If you enjoyed today's episode, please write us a review so we can help more people. Uh, we're also listening for your feedback.

[00:03:31] You can go to sales, transformation.fm, let us know how we're doing, and we will. Back to you. Hey, you stuck around that tells me you're serious about your own sales transformation. If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your livable.

[00:03:52] Yeah. It's free sales cast, doc community. Send me a DM with your best pitch and mentioned this ad. And I might even give you free access to our best temples.