Sales Hustle is now Sales Transformation
March 24, 2022

#271 S2 Episode 140 - Show Your Customers & Prospects You Actually Give a Sh**

WE GOT IT ALL WRONG!

Many of our salespeople’s selling strategy is to keep pushing the prospects to the edge until they give in to buying the product or service. But that’s not how it works! This latest episode of Sales Transformation is where Collin discusses that caring about your customer and not treating the conversation as a transaction is the true secret ingredient in winning over and building a lasting relationship with your prospects.


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HIGHLIGHTS

  • Actually caring about your customer
  • Selling as a relationship, not a transaction
  • Slow down there, and show you care
  • Lose Now, Win Later

QUOTES

Collin: “If you want to be successful in sales, one thing that's going to be a key ingredient to that is actually giving a sh** about your customer, or giving a riff, whatever you want to say. But what that means is showing that you actually care.”

Collin: “Treat the relationship, like something that you're investing in, that you're actually contributing and adding value to. Maybe that means identifying that you're not the right fit to work with them and providing them resources, which takes a lot of discipline for a seller to be able to do something like that.”

Collin: “You got to invest in the relationship. And sometimes that doesn't always mean business doing business together. And that's how you're going to win in the long run.”

Collin: “Slow down a little bit. Take time to show your customers and your prospects that you actually give a sh**.”

Learn more about Collin in the link below: 

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris. 

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Transcript

[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.

[00:00:29] Hey, before we start today's episode, I wanted to bring you in on the best kept secret in B2B sales. If you're serious about social selling and your only strategy is cold DMS through LinkedIn, you're missing the mark big time. Learn how I fully manage revenue generating podcasts can change your life and your pipeline@salescast.com.

[00:00:56] All right. Welcome to another episode of sales transformation. Today's going to be a short solo episode, and I want to touch on a topic that has come up recently. Something that my good friend, Larry Levine says often, and something that came up in a recent, uh, interview as well. And I think it's important for sellers to think about this a little bit.

[00:01:15] If you want to be successful in sales, one thing, that's going to be a key ingredient. Is actually giving a shit about your customer or giving a riff, whatever you want to say. But what that means is showing that you actually care and how you can show to act that you actually care is not treat the relationship.

[00:01:37] Like a transaction. Okay. Treat the relationship. Like something that you're investing in that you're actually contributing and adding value to. Maybe that means identifying that you're not the right fit to work with them and providing them resources, which takes a lot of discipline for a seller to be able to do something like that.

[00:01:58] But you got to invest in the relationship. And sometimes that doesn't always mean business doing business together. And that's how you're going to win in the long run, because you never know where that person might land or who they might refer to you in a lot of cases, those people will become your biggest fans.

[00:02:12] If they come across somebody that does need what you do, they're going to send them your way. If you, if you were, you know, if you did right by. If you treated them well and you showed them that you actually gave a shit. I can't tell you how important this is. It's something that I had to learn in my own sales career.

[00:02:29] And it's tough when you've got a quota and you've got numbers and activities that you've got to do. And you're only, you know, you, you, you you're tying yourself worth to your number. Like it's tough because you're just always focused on closing the next deal, but slow down a little. Take time to show your customers and your prospects that you actually give a shit.

[00:02:50] All right. I hope that you enjoyed this episode. If you did, please write a story of view. Please share the show with your colleagues and friends, and I'm always listening for your feedback. Go to sales, transformation.fm, drop me a voice DM, and I will get back to you. Hey, you stopped. That tells me you're serious about your own sales transformation.

[00:03:09] If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your leaderboard. Yeah. It's free sales cast.community. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best templates.