In this episode of The Sales Transformation with Collin Mitchell podcast, Collin gives five excellent tips for sellers looking to jump to video to look for prospective clients. Video is an excellent way to engage your audience and allows you to communicate in a much more personal and direct way. Use these five tips to up your video prospecting game and ensure that you’re starting on the best possible note with your potential clients.
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Collin: "Keep your videos short. Don't go into a rant. Don't go into a tangent. Keep it short and concise."
Collin: "Make sure you have a call to action in the video. It's like sending an email with no next steps or ending a sales call without the next sales call booked. Very important that you let these people know what it is you want them to do. Maybe it's reviewing a proposal, maybe it's booking a call. Whatever the call to action is, call that out at the end of the video."
Collin: Try not to look away, try not to look down. It shows lack of confidence and it's much less engaging of a video if you're not making eye contact with the camera."
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[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell, and this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.
[00:00:24] All right, welcome to another episode of sales transformation today, I'm going to give you five video prospecting tips. If you have not embraced using video. It's not too late now is a great time to get started. And if you've been putting off using video in prospecting, or really in any stage of your sales process now is a good time to get started.
[00:00:48] And I want to give you a few things to help you get started off on the right foot. So number one, and this is probably one of the most important thing. Keep your videos short, don't go on a rant. Don't go on a tangent, keep it short and concise. And also with keeping it short, tell them in the beginning, in the video, um, you know what you're going to cover or have a bit of a hook to get them to stick around.
[00:01:15] Um, this is huge, you know, you want to keep. Max two minutes. If you'd say later in the stage process, if it's a prospecting video, I highly recommend keeping it 30 seconds. Um, and then another tip tip. Number two is make sure you have a call to action in the video. It's like sending an email with no next steps, right?
[00:01:40] Or any, and a sales call without the next sales call booked. Uh, very important that you let these people know what it is you want them to do. Maybe it's reviewing a proposal. Maybe it's booking a call, uh, whatever the call to action. Call that out at the end of the video and most video softwares that you use are going to have a way to embed a call to action in the video, or at the very least you can put it underneath the video.
[00:02:08] I personally like to have it in the video and also included in the email below the video as well, just in case you have come across some technically challenged people. And they're looking for that link. I like to include it in both the email and embedded in the video. All right. Tip number three, have a great subject line.
[00:02:29] This is also the title of your video. So in a lot of cases, whatever the title of your video is, that's going to be the subject line for your email. So just as you would come up with a hook or something clever in your subject line, uh, same thing coasts here, that will be the title of your video. Um, I like to think of the video title first, uh, and then that makes for a good subject line now.
[00:02:55] Okay, tip the next tip that I want to get. Is kind of optional. Um, but it's really, if you're a beginner, write a script for your video. Okay. If you have a prospecting video, read a bit of a script so that, you know what you're going to say, well, you hit record. I'm a big fan of doing videos in one take. I don't like to do them over and over and over again.
[00:03:15] So when you're just getting started with using video, it is very useful to have a screen. For your video. Um, after a while you get a little bit more comfortable, you can maybe ditch the script, but still, um, for prospects that you're already engaged with, and maybe you're later in the sales process, a great way to have a script for your video is you type up your email as if you would send an email.
[00:03:39] And then that sort of becomes your video script. Um, but for prospecting and just getting started super helpful to write a script for your video, um, Here's a big one. Okay. Final tip here. Make eye contact with the camera. Try not to look away. Try not to look down. It shows lack of confidence and it's much less engaging of a video.
[00:04:04] If you're not making icon. With the camera. So there you go. Five tips to get started with video, or maybe to improve what you've done with video. If you've already gotten started, if you enjoy today's episode, please write a review, share the show with your friends. And as always I'm listening for your feedback.
[00:04:23] Head over to sales trends. Dot FM drop me a voice DM and I will get back to you. Hey, you stuck around that tells me you're serious about your own sales transformation. If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your loadable.
[00:04:45] Yeah. It's free sales cast, doc community. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best temples.