In this episode of The Sales Transformation with Collin Mitchell podcast, Collin gives five simple tips for sellers that want to up their cold calling game. While many salespeople fear cold-calling or even proclaim its irrelevance, Collin maintains that the telephone is still the most effective sales tool today. Arm yourself with these five simple but actionable steps to ensure the best possible results in your next cold-calling sessions!
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Collin: "I'm a big fan of scripts, but I'm also a big fan of sellers having autonomy and creativity in making something their own, using their own words, their own language so that they're comfortable with it."
Collin: "Everybody goes for the throat or the jugular, and wants to book the meeting so quick. But the goal is just to have the right conversations with the right people, get information, and pique their curiosity with probing questions."
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[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.
[00:00:24] All right. Welcome to another episode of sales transformation. Today's going to be a solo episode where I'm going to get. Five simple cold Colleen tips. Now, if you've been following me or follow me on LinkedIn, you know, that I'm a big fan of cold calling. We even have the weekly sales cast live live called Colin show, where we make cold calls using monster connect, which allows us to do a whole day's worth of prospecting and one hour.
[00:00:52] And we get awesome data from our friends over at cloud lead. Um, I'll include the links there, the show notes. If you want to check either one of those. Let them know that we sent you and they will hook you up, but let's get into it. All right. So number one, be selective with your prospects and what do I mean by that?
[00:01:13] Well, have be very meticulous with your list building. Don't just buy a big list or put in some broad LinkedIn sales navigator, um, parameters and start calling. Look for triggers or signals as Jamie shanks likes to say, um, reasons to call right. For us, maybe they have a podcast. Maybe they've recently guessed it on a podcast, maybe, um, things like that.
[00:01:40] So have a specific trigger or event or. To give these particular people a call when you're building that list. And then number one, practice your script. Now I have to admit in the cold calling show, we don't do this because we're typically just trying different frameworks all of the time, but practice your script with some colleagues.
[00:02:00] Um, get some practice reps in, get comfortable with it. Make sure. This is an important one. I'm a big fan of scripts, but I'm also a big fan of sellers having autonomy and creativity in making something their own, using their own words, their own language, so that they're comfortable with it. And this is a big one.
[00:02:20] Focus the attention on. Your prospects, make the conversation more about them. Ask them questions, lean into that. Don't make it a big sales pitch because nobody wants to hear it. They don't have time. They're going to get into that zone of resistance and shut down. Okay. So again, be selective practice your script, focus on them, and then look for the best time to call.
[00:02:51] You should be able to test this with different segments and different people and try different times to call, um, this you'll have to do a little bit of work and start to figure out when the best time is to call particular people. And then, um, the next thing is just peak. Their curiosity. Everybody goes for the throat or the jaw.
[00:03:10] And once the book, the meeting so quick, but the goal is just to have conversations with the right people, get information and peak their curiosity with probing questions. Okay. So let's re uh, We're going to be selective with our prospects. We're going to practice our cold call script. We're going to make the conversation about them.
[00:03:32] We're going to work on having, finding the best time to call. And the goal is to peak carry out. And a cold call. These are five simple, cold calling tips. I hope you enjoy today's episode. Um, if you can write us a review, share the show with your friends, it would really help us out. And I'm always listening for your feedback.
[00:03:52] Go to sales, transformation.fm. Drop me a voice DM. If you have any feedback, Hey, you stuck around that tells me you're serious about your own sales transformation. If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your loadable.
[00:04:14] Yeah. It's free sales cast, doc community. Send me a DM with your best pitch and mentioned this ad. And I might even give you free access to our best temples.