In this episode of the Sales Transformation with Collin Mitchell podcast, Collin gives a review on Andy Paul’s book, Sell Without Selling Out: A Guide To Success On Your Own Terms. Collin talks about his takeaways from the book, and some bad habits he had to unlearn in sales.
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Collin: "There are some interesting things in here. I've been in sales for 10 plus years, and there are even some things in here that had me question if I was selling out for being too salesy."
Collin: "Pitching means you're throwing up features and benefits and talking at your prospect. But if you go into it with the mindset and an intention of having conversations, you'll have some different outcomes."
Collin: "Listening more than you're speaking is a big part of being successful in sales. You learn a lot of things that you wouldn't otherwise."
Collin: "Your job as a seller is to influence them into making the right decision based on informing them about things and educating them and asking the right questions for them to make a decision. And that decision may or may not be going with you."
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Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.
[00:00:24] All right. Welcome to another episode of sales transformation. Today is going to be a solo episode where I'm going to do a bit of a book review. And just tell you a little bit about some of the nuggets that are in Andy. Paul's new book seven. Without selling out. If you haven't picked up your copy, it's available.
[00:00:41] Now, go check it out, wherever you buy books. Um, but there's some interesting things in here. I've been in sales for 10 plus years and there was even some things in here that had me question. If I was selling out or being too salesy. Now I have to admit early on my sales career, I did learn a lot of bad habits that I had to break.
[00:01:01] Um, I was your typical. You know, everything that most people hated about a salesperson in a head to unlearn a lot of those bad habits. But if you've been in sales a while, if you're new in sales, or if you're a sales leader, I highly recommend picking up, sell without selling out from Andy Paul we're even giving away some free copies.
[00:01:19] If you join our free podcast community over at sales cast, that community, the first 10 people to join, we'll get a copy of. Of Andy Paul's book, that sales cast.community. So couple of things to consider if you're selling out, are you pitching with your prospects or you having conversations? Now think about the difference there.
[00:01:40] Pitching means you're throwing up features and benefits and talking at your prospects, but if you go into it with a mindset and an intention of having conversations, you'll have some different outcomes. Are you telling your prospects. What they should do, why they should use you or you asking questions now.
[00:02:02] And when you ask questions in that example, there, you're going to be listening more than you're speaking. And I know for a fact that this is something that all of the top sellers that I've talked to, that I know have always said that listening more than you're speaking. Is a big part of being successful in sales, you learn a lot of things that you wouldn't otherwise.
[00:02:25] Um, now here's one, that's pretty debatable by a lot of people, persuasion. You're persuading people you're selling out. If you're influence people, you're selling in a lot of people in sales think that their job is to persuade or trick people into buying. And your job as a seller is to influence them into making the right decision based on informing them about things and educating them and asking the right questions for them to make a decision.
[00:02:58] And that decision may or may not be going with you. So couple of things to consider, if you want more, you're going to have to get your copy of the book, sell without selling out with Andy Paul. Um, if you. Join our community. Again, first 10 people send me a DM, joined the community sales cast.community.
[00:03:18] Send me a DM and I'll send you a copy of the book for free. I hope you enjoy today's episode as always. Please write us a review, share the show with your friends. It really does help us out. And if you have any feedback, go over to sales, transformation.fm. Drop me a voice. And I will get back to you. Hey, you stuck around that tells me you're serious about your own sales transformation.
[00:03:41] If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your leaderboard. Yeah. It's free sales cast.community. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best temples.