Sales Hustle is now Sales Transformation
Dec. 15, 2021

#213 S2 Episode 82 - Surviving Trauma To Helping Others Understand Their Self-Worth with Michael Unbroken

This episode of the Sales Transformation Podcast with Collin Mitchell features Michael Unbroken, author of the bestselling book Think Unbroken, international speaker and host of the Michael Anthony Show podcast.

Growing up as a victim of childhood abuse, Michael focused his early life on a singular goal: to earn $100,000 a year by the age of 21. Through persistence and determination, Michael earned this goal, but soon realized that his life was in shambles. With this experience, Michael learned that there is more to life than just racking up wealth, and is now focused in teaching people to chase fulfillment and impact, not just wealth.

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1:37: Overcoming childhood abuse by working on oneself

4:53: No excuses, just results 

7:36: Take charge of your life and make decisions to get the life you want

11:16: Chase fulfillment and impact, not just wealth

16:47: What are you selling? Would you still sell it if you didn't get paid?


1:35: Life is whatever you choose it to be, and until you know your worth, you will never get it. 

2:36: "He tells me the most important thing I've ever heard in my life. He goes, 'I didn't fail you, you failed yourself. You need to understand something: if you want something, you need to earn it. You cannot get by on charm and your good looks.'"

8:48: “If somebody has done the thing you're trying to do --- if you model what they have done, you can do it too. That's all I did.”

12:00 - “If you want success in life, you can be financially well-of. You can have wealth. But fulfillment is worth its weight in gold.  The idea that you get up, every single day and you're living life on your terms? No amount of money will ever replace the feeling of that kind of satisfaction.” 

12:50 - “People be like, be an entrepreneur, be a hustler. Like that's all fine and good, but are you happy? Are you satisfied? Are you putting something into the world of value? Are you changing the world? Are you creating impact? Or are you destroying everything around you?”

21:38: “My goal is to end generational trauma in my lifetime.” 

21:51: “Stop selling yourself short. You can do so much more than you believe you're capable of but you're scared to take the chance. You're scared to face your fear. You're scared of the risk.” 

Learn more about Michael in the links below:

Learn more about Collin in the link below: 

Also, you can join our community by checking out If you're a sales professional looking to take your career to greater heights, please visit us at and set a call with Collin and Chris.

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[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.

[00:00:24] All right. Welcome to another episode of sales transformation. I'm very excited for today's guest. I had the pleasure of going on his show. I've got Michael unbroken. He's an entrepreneur coach podcast hosts award winning speaker, best-selling author and advocate for adult survivors of childhood trauma.

[00:00:43] Michael, welcome to sales transformation. What's up brother. It's nice to see you again. I'm amazing. Super excited. Yeah, man, I had a lot of fun on your show. Uh, it was a little bit of a different conversation that I don't get to have as often. So it was, uh, it was refreshing. Um, and you were a fabulous host, so hopefully I can, I can return the.

[00:01:04] I appreciate that, man. Thank you. You know, you know, it's funny cause people don't, I don't think people really understand how much effort it really takes to do this. Um, so I, I appreciate that compliment, man. Yeah. It's uh, it's, it's uh, it's, it's hard work. It is, it takes a, it takes a lot of energy to show up and be a good host and you definitely did a great job.

[00:01:23] So, but today it's about you. And so just, just want to kind of dig into your story. Um, you know, with sales transformation, we try to highlight different, you know, transformations. And, and I know that we kind of prepared a topic that, uh, I don't get to talk about as much today is charging what you're worth.

[00:01:41] And so we're going to get to that at some point, but first let's just start with. Yeah, absolutely. And I'll say this as a quick precursor to that, like, life is whatever you choose it to be. And until you know your worth, you will never get it. So when, when I was four years old, my mother who was a drug addict and alcoholic, she cut off my finger.

[00:02:02] Um, that's kind of baseline and people go, whoa, how could that happen? Uh, that is because she was also a victim of generational trauma, my stepfather super abusive, but my brothers and my, myself in the hospital multiple times, by the time that I was 10 years old, I'd lived with 33 0 different families. Um, and when I was 12 years old, I got high for the first time I got drunk when I was 13 by 15, I got expelled from school for selling drugs.

[00:02:29] Um, luckily I got put into a last chance program. Still didn't graduate high school on time. They literally hand me the diploma. You got to get the hell out of here. We don't know what to do with you. And, and I was in this position where luckily my, my senior year business teacher, all ironies fails me and makes me go to summer school.

[00:02:47] And I walk up to his classroom one day. Uh, when I find out I'm not graduating and I go, I can't believe you. And I go, how dare you? And he tells me the most important thing anyone's ever told me in my life. He goes, I didn't fail you. You failed yourself and you need to understand something. If you want something, you have to earn it.

[00:03:08] You cannot get by in life, on your charm is in your good books. And I had to go into summer school, dude. I was super embarrassed. Like I had to go and be the loser at a school that it's impossible not to graduate from. And eventually they don't even give me the. Get out we're done with you. And I'm trying to figure out like the solution for poverty, for homelessness, for abuse, for all of these things.

[00:03:30] And I'm like, it's gotta be money. Right. What else would it be? And so I start chasing money and I make a declaration myself by the time that I'm 21 years old, I want to make a hundred thousand dollars a year. But I, I said legally, and this was super important because I have family in prison. I've been in handcuffs, my three childhood best friends as of today have been murdered.

[00:03:51] I knew my path. I knew my path. And so I started learning skills because skills have utility. And at 18 and a half years old, I became a general manager of a fast food restaurant with a team of 52 people under me making like $35,000 a year, which to age myself, Almost 20 years ago, that was like a bazillion dollars.

[00:04:14] And that didn't deter me from my goal. My goal was still a hundred thousand a year. I was just trying to figure out how to get there. And right before my 21st birthday, I landed a job with a fortune 10 company, no high school to post. No college education. I hit that six figure mark and my life got so much more worse because that thing happened.

[00:04:36] That happens to people. The first time they get money, I was dude, I was living paycheck to paycheck making like 15 grand a month. Right. I never understood money. I didn't understand what to do with it. I was 350 pounds smoking two packs a day, drinking myself to sleep. $2,000 bar tab a month of, at the bar that I lived above, it was like, cheers.

[00:04:59] Everybody knew my damn name and my life was a disaster. And it wasn't until I hit this rock bottom moment of a suicide attempt, where I ended up walking in the bathroom, looking at myself in the mirror and saying, what are you willing to do to have the life that you want to have? And the answer was no excuses just resolved.

[00:05:20] And that sent me on this journey of healing of not only doing the inner work, but learning about who I was going to therapy, getting a coach, reading the books, going to the conferences. And almost 12 years later, calling I'm sitting here talking to you today. And the reality is that it was a journey not only.

[00:05:40] Careers and employment, but to get to the place, to have the courage, to write a book, to speak on podcasts, to, to cultivate self-belief, to have my worth created and figured out based on what I believe I deserve, not what other people do. And, and it's been a hell of a journey, man. And, and it's an honor every day to get to show up and serve people.

[00:06:01] I'm a multimillion dollar business. I had a accompany this weekend. We did a quarter million in one day. And, you know, cause it's black Friday. I don't know when this will come out. Probably shouldn't have said that, but you know, this is a cell show. I couldn't have done that. If I didn't do the work, I couldn't have done that.

[00:06:16] If I didn't determine my value, I couldn't even have done that. If I didn't make decisions to take care of myself. Yeah. I mean, what a powerful message. And there are so many nuggets in there I'm having a hard time finding which one to, to, to correct. I mean, ah, I mean there, the, the, the thing is, is. A lot of people think in sales, like, okay, to get better in sales, I need to close better.

[00:06:49] I need to negotiate better. I need to run a better discovery call. And those are skills that are important, but it's the personal work that's going to make you show up as a better version to just totally crush it in anything that you, even if you're average at those other skills that I mentioned. Um, and so it sounds like.

[00:07:10] I mean your past, uh, I mean, even to just be alive as a miracle, honestly. Right. And people, people have a choice, right. Either let their, you know, let their passive, you know, to hold them back or push them forward. And you clearly chose the latter there. So I'm curious to dig in just a little bit to when you, you know, went from, you know, working at the fast food restaurant to getting the job that got you, the money.

[00:07:39] I don't even know how you pulled that off, right. Fortune 10 company with no college education. Like not, that's not, you know, heard of very often, so, uh, but then you, that was your, like your biggest, low point. And, um, tell me a little bit more about that. Yeah, so I pulled it off cause I made a decision. I didn't know, it'd be a fortune 10 company.

[00:08:03] That's ex that's probably circumstantial, but I made a decision like that goal that I had, like I had already predetermined it. Like, you know, it was this giant company. I just happened. So context. I was talking to my friend on my space. That's how old I am. And if there was literally people listening who don't know what my space is, so my space was a social.

[00:08:26] Um, and I'm talking to my friend on my space and he's like, dude, I just got this job with an insurance company. Now he went to my school. He was one of my friends. We grew up together and I was blown away. I'm like, what you can do that. Wait, you mean kids from where I'm from can go and get a job working for like a real company.

[00:08:46] I don't have to be. I thought my path to a hundred thousand dollars a year was going to become a partner and a franchise of a fast food joint. Totally acceptable. That's fine. I'm not saying there's a problem with that, but I didn't know there was corporate America. I only ever saw that in movies. I was like, man, I'm not, I'm not this guy who went to Harvard.

[00:09:05] I'm never going to get a job, but, but what happened was, and I think people need to understand this. If somebody has done the thing you're trying to do, if you model what they have done, you can do it. And that's all I did. And so I sat and I, he he's like, dude, I just got this job. He buys this brand new truck, like he's doing well.

[00:09:28] We went to the same high school. Like people don't do that where I come from. And so I said, okay, cool. This fast food shit is not working for me, man. I'm working till four o'clock in the morning, I'm working 65 hours a week. I haven't seen my friends in two years. Like how do I do that? And he goes, look, dude, you gotta do this, this, this, this, this.

[00:09:47] And I said, great. I will. And I must've applied and put in applications, resumes and cover letters for 75 companies. Right. And people will stop after they get one rejection. I said, what is my goal? A hundred grand a year. How do I get there? Whatever it takes, no excuses. And so I just started, I figured out how do you write a really good resume?

[00:10:12] How do you write a really good cover letter? How do you, when you show up to the interview, know so much about the company that the people interviewing you are caught off guard. Um, right. That's the win. Can you CA can, you know, so much about the company that they're surprised? And I got hired on the spot to come in and an assistant role in a cells in a cell office.

[00:10:37] And within a couple of months, I was promoted. And then I got promoted again. Next thing you know, I'm a top 10 sales person. I'm making all this money. We're taken out the Waymo's on Friday nights and my friends are doing a lot of drugs and I'm just kind of like in that thing. And you know, I'm driving an $80,000 car I'm wearing, I'm gonna age myself again.

[00:10:57] I'm wearing Sean, John. You know, cause it was like 15 years ago and like I'm living this lifestyle, but, but it took making a declaration and decision. I said, this is what I want. I want success. I want to have money. I want to get out of poverty. I just didn't understand the ramifications of actually getting what I wanted.

[00:11:21] Um, and it goes back to what you said earlier, right? You were just chasing the money. If you chain, I'll tell you that the number one way to change your life. One of my mentors, Tom bill, you says it was, I think it was the funniest shit I've ever heard. He goes, if you want to get rich sell drugs and I'm like, he's so right.

[00:11:41] If the only thing you care about is money. Go sell drugs. But if you want fulfillment at what cost right at what cost, right? Well, but, but what, at what cost to go wear a suit and tie and be miserable all day for six years to hate your life to be micromanaged, dude, they timed. Bathroom breaks. Like no joke.

[00:12:01] Like it was that. And I'm sitting here making this company. I think the year I left, I made them $25 million. Right. And again, this is a very huge company and I'm like, wait a second. I'm sacrificing my humanity for this I'm miserable. I'm drinking myself to sleep. I don't want that. I'm blaming the job for that.

[00:12:21] It was just, you know, it's a circumstantial, but you know, ultimately I think like if, if you want. Success in life. Like you can be financially well off. You can have wealth, but for fulfillment is worth its weight in gold. Like the idea that you get up every single day and you're living life on your terms, no amount of money will ever replace the feeling.

[00:12:44] Of that kind of satisfaction. And I think you got to get clarity, right? What do you really want? Because if you're only about money, I can teach you how to write sales. Copy funnels, create a product that you can sell on Amazon FBA. I can do the whole night. I can teach you how to turn a hundred dollars into a hundred thousand in a year.

[00:13:03] I promise you, I can do that, but if you're miserable, it's not worth it. And so I think that fulfillment is such an important part of this conversation that we don't have. People are like being entrepreneur or be a hustler. Like that's all fine and good, but are you happy? Are you satisfied? Are you putting something into the world of value?

[00:13:24] Are you changing the world? Are you creating impact or are you destroying everything around you? Because I promise you this at the height of my corporate success. And everything around me was on fire. And I would not like I would do it again because I wouldn't know what I know now without that, but man, I wish I would have not had to go through that process to get to where I am today.

[00:13:45] Do you really? I mean, because every experience that you've had has built you to what you're prepared to do today, right. And that's. Yes it is. But I think that there's the part where if I would have done the personal development work younger, I would have never sacrificed who I was. There was a huge sacrifice of, of my personal self to make all that money.

[00:14:12] And, and that's because my goal was money. My goal was not fulfillment. My goal was not impact. And so, yeah, of course, like I don't, I don't want. Remove the lessons. Like I just wish I would've had them a little bit sooner. Right. I know that you got an, a personal development way, young man, and that played huge dividends in your life, but I didn't, I didn't get it as soon as I would have liked to.

[00:14:33] Maybe that's really the best way to phrase that. Yeah. I mean, and, and, you know, sometime. Going through those challenging experiences is the only way to get the learning lesson. Fortunately, like, even if you're somebody right now that like needs to hear this, it may or may not change how you think, because unfortunately, a lot of people have to go through those experiences and, and for sellers, this is, this is common man, because people in sales are told they're supposed to be money motor.

[00:15:09] Like you're supposed to be money motivated. You're supposed to worship money. You live broke. Check the check unless you are money motivated. That's pretty much the message that most sales leadership is putting out there today. And. There's just a, you know, and that's where you get into a place where okay, you get the money, but you're not satisfied.

[00:15:35] You're not fulfilled at what expense and what else is on fire. What else is suffering? Because. Yeah, I think, I think money as the motivator is dangerous. Yeah. I think it's so dangerous and people don't like, I wish that I could help people understand that before they understand it, because like there there's something really cool about a Maserati, but also if everyone hates you, I mean, dude, at one point my, my little brother goes to, because I don't talk.

[00:16:09] You know my brother anymore, right? Because I'm just living this crazy lifestyle I could sell. Dude. I'm a great salesperson. I could sell anybody. Right. But at some point you're also selling yourself or you're selling yourself a lie about that success, or you're selling yourself a lie about, about the lifestyle that you're in.

[00:16:29] Are you selling yourself a lie about that product that you don't believe in that you're selling because you happen to make money? Like, what are you willing to sacrifice? Because I'm telling you this, man. If, if you, if you're willing to sacrifice who you are for the sake of money, It's a long dark empty road.

[00:16:47] And that's what I experienced for those six years. And, you know, but I'll tell you this. I learned, I learned a tremendous amount in that I learned about failure. I learned about success. I learned about why you need to follow up with people. I learned, you know, all of these amazing tools, tactics, and trades from one of the biggest companies in America.

[00:17:06] And I can net like it's that to me has been so incredibly beneficial in my journey. Here's the truth calling. And I think you'll agree with this. If you are an entrepreneur. Or a business owner or an intrepreneur or you work for a company, or you do anything on planet earth where there's an exchange of value.

[00:17:24] You are in self. Yeah. And whether you want it or not. Exactly. If you're an HR, you're in sales. If you're in customer service, you're in sales. If you're the vice president you're in cells. And so you got to understand that. And so the question you have to ask yourself is what are you selling? Are you in alignment with it and if you didn't get paid, would you say, Ooh, that's a tough one.

[00:17:52] That's a tough one. I think, uh, that could be a rude awakening and reality check for some people. Right. Um, and you know, some people are selling just as a, you know, a means to an end of just getting a check to pay the bills. Sure. And it is that sometime. It is that sometime, and I'm not going to knock that, man.

[00:18:14] I sold Cutco dude, when I was 18 years old. Cause I didn't know what else to do. Right. You got to do what you gotta do, but also there are levels in life in which, and I think Tony Robins has such a good job of explaining this better than I probably ever could. That you are only going to get in life. What you're willing to tolerate from yourself.

[00:18:34] And this comes back to your worth and knowing your worth, because my worth at one point was like, I'm only going to sell. Cut. This is the only thing I'm ever going to be qualified for. I'm going to work at a fast food place. That's the only thing I'm ever be qualified for. I'm going to work at this corporate job.

[00:18:49] We're enclosed. I hate and being nice to people that I don't like, because that's what I've decided I'm willing to tolerate for myself. And then it turned into I'm a multi-six-figure coach and then it turned into I'm writing a number one best seller. I'm going to have a top 1% podcast. I'm going to run a company where we're going to do over 5 million, the sells this year.

[00:19:09] I'm going to be able to speak on the biggest stages in the world because I changed what I allowed myself to tolerate from myself, my worth in the marketplace and how that's reciprocated to me in the world. And so, yes, of course, maybe you're selling something to get by right now, but that doesn't have to be your reality tomorrow does, if you can attain skills.

[00:19:30] Which have utility, you increase your value in the marketplace for regardless of the marketplace that you're in. So you got to get clarity though, on what you want, because again, if you only want money, sell drugs, if you want fulfillment and impact in the world, you need to get crystal clear on your goals.

[00:19:46] What is it that you want to attain and move towards that with aggression? Boom, I think now's the time. If you're listening to. Rewind like 30 seconds. And listen to that one more time, because you're going to, you know, what are you, are you selling yourself short? And I think there's a lot of people that if they're being honest will say, yes, you deserve more, but it's up to you to go.

[00:20:23] Yeah. And look, I'm even selling myself, calling you're selling yourself short. You could be doing so much more right now. You're at 80% of what you could do, right? I'm at I'm at 9% of what I can do. Right. What do you really want? This is not a conversation about being a workaholic, by the way. Don't misconstrue what I'm about to say.

[00:20:44] Don't misconstrue it, but think about this. You're you're not taking full advantage of the life that is in front of you, right? The dreams, the ambitions, the hopes, the goals, the things that keep you awake at night. You're not going for it as hard as you could be, because you're good with going out with the boys on Friday nights.

[00:21:03] You're good with going to brunch with the girls and Sunday afternoon, you're good. And driving a car you can't afford instead of using that money to start up your thing. Right? And so you really need to audit your life. Audit your life. Look at it. Nakedly, unabashedly, and say, am I showing up, dude? I know I'm not showing up well enough.

[00:21:26] I got a number one bestselling book. I've spoken all around the world. Blah, blah, blah. Nope. I think like mostly. I want more. And I know that because I know my value and my worth and what I want in the world. But like you said, you're going to have to go and earn it. So I'm sitting here every single moment of every day.

[00:21:43] You know, I told somebody right before I came on this with you. I was like, this is my fourth podcast in a row, in a row. I haven't gone the bathroom today. And I'm like, why? Because like how bad do you mean. What is my goal? My goal is very simple. I'm so clear on my goal. This comes back to what we were talking about a moment ago.

[00:22:00] My goal is to end generational trauma in my lifetime. Not going to take a piss for five hours like that is worth. I know this is so crass, but I want people to understand that that is so worth it to me because of the impact that it makes them 35 years. Stop selling yourself short, you can do so much more than you believe you're capable of, but you're scared to take the chance.

[00:22:24] You're scared to face your fear. You're scared of the risk dude. We all are. Everybody is, but guess what? The people who are successful in their life, they fail all the time and they use that as data. And they look at it as a measurement and they go, okay, well, what is the reality of my life? What do I understand about myself?

[00:22:45] They don't beat themselves up about it. They look at it, they measure it, it becomes a variable and they continue to move forward. So if you're in this place in your life where you're like, I want this thing, like, I want this amazing life and it's not about money. It's about fulfillment and yet you're not taking the appropriate action.

[00:23:03] Then in 37 years, you're going to be on your death bed. And you're going to have regret because. I didn't choose you. Didn't make a decision to have clarity about what you want and then execute against that on a long enough timeline that it comes to fruition. Like the reality man is like, you want to talk about sales?

[00:23:24] How about you sell yourself your own damn dream and stop waiting for it to happen. Yeah. I love that. And, and the thing is. Ah, to just sort of double tap on, on, on what you're you said there is. It's not easy, man. Like it's going to be hard. The people that are really going after it don't give up or quit when it gets difficult, like failing is part of the journey to this, to whatever you define as your success.

[00:23:55] Right. But are you even clear on what that is? Like that's the first step get clear on? Where, what, where, what is that? And then don't give up or stop or quit the minute it's difficult. Or gets challenging, like that's part of it. Um, and, and, and man, this has been fabulous having you on, man. I really appreciate.

[00:24:19] Um, dropping lots of knowledge, lots of things that I think people just need to hear, but where can people get into your world if they want more of Michael of broken? Um, and I, and I appreciate it. Um, I really do thank you so much. Uh, I'm everywhere in social at Michael and Brian. Everywhere. Um, but listen to the think unbroken podcasts, it's at think, but you can check out thing, a broken podcast.

[00:24:44] It's on iTunes, it's on all the things, our boy Collins, but on an amazing episode, just went up. Um, and the reality is like, I tell people all the time, if you listen to that podcast, uh, swear to God, you'll never have to buy a book. You'll never have to see me speak. You'll never have to do anything. It's right there.

[00:25:00] Everything I know and understand with amazing experts who like yourself, come on to share their truth. Yeah, we'll drop the link and make it easy for you to find. Thanks again, Michael, if you enjoyed today's episode, write us a review, share the show with your friends. It really does help us out. We're always listening for your feedback.

[00:25:17] You can go to sales,, drop us a voice DM, and I will get back to you. Hey, you stuck around that tells me you're serious about your own sales transformation. If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales.

[00:25:35] Dot community and crush your numbers on your local. Yeah. It's free sales cast, doc community. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best templates.