On this solo episode of the Sales Transformation Podcast with Collin Mitchell, he teaches 5 actionable tips for you to crush your cold calls.
Collin starts with the opener and he advises to take a permission-based approach because remember that you are interrupting their day. Next, provide a reason for your call upfront and use marketing speak to get them curious.
Collin also stresses the need to educate and not interrogate. By bringing in key insights into the conversation, you can show your prospect what's working for other similar companies and how you can provide this value too.
Also, have a purpose. You want to have a longer conversation so keep them talking, bringing us to the last tip, let the customer speak. Let them talk to you about their needs by asking probing yet genuine questions.
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01:22 Tip 1: Permission-based opener
02:31 Tip 2: Give them the reason for your call immediately
03:27 Tip 3: Educate don't interrogate: Bring insights and provide value
04:00 Tip 4: Have a purpose: The longer the call, the better
04:24 Tip 5: Let the customer speak: Ask probing questions
02:02 "Once you get permission to move forward and continue to speak and have a conversation, you're going to have a higher success rate and have more conversations rather than just trying to brute force, go into a conversation and start pitching."
03:27 "You really want to educate them. You don't want to interrogate them with questions or BANT questions or anything like that. Bring key insights, share strategies, share things that are working for other companies like them."
04:24 "You want to actually be doing less of the speaking, so you would ask questions, probing questions, pique their interest and their curiosity to learn more about what it is that you have to offer."
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[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell. And this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.
[00:00:24] All right. Welcome to another episode of sales transformation. Today's going to be a solo episode where I'm going to give you five tips to crush your cold calls. I'm a big fan of cold calls. I got my start in sales cold calling, making a hundred plus dials a day. We didn't have any fancy technology. We just pounded the phones.
[00:00:44] We used to say smile and dial. Everybody's probably heard that term today. And me and my colleague had. We'll be actually doing cold calls, live powered by monster connect. And we will be doing that every Wednesday from 10:00 AM to 11 Pacific time. So tune in, check us out. We'll be streaming on LinkedIn, Facebook, YouTube, you name it.
[00:01:08] Um. We will be also bringing on different cold calling experts. We'll be testing different cold calling styles. Uh, it's going to be a ton of fun. So highly recommend checking that out. You can check it out on LinkedIn and the events section, but anyway, let's jump into today's episode or we're going to break down some things to help you crush your cold calls.
[00:01:28] Uh, the number one thing that I want to talk to you about is. Based opener. I'm a big fan of permission-based openers. There's a lot of people that, um, are S you know, swear by permission-based openers. What is a permission-based opener? So it sounds something like this. Hey, Bob. This is Collin with sales cast.
[00:01:47] I know we never spoke before, but do you have a few seconds so I can tell you why I called now. You can use any sort of variation of that. Um, but the key is, is you're asking for permission because you are interrupting their day. You're calling them out of the blue. Uh, it is a cold call. Once you get permission to move forward and continue to speak and have a conversation.
[00:02:08] You're going to have a higher success rate and have more conversations rather than just trying to, uh, brute force, uh, you know, go into a conversation and start pitching. Okay. So that's the number one thing that I want you to think about if you have. Uh, started doing this and, you know, use your own style, right?
[00:02:24] The permission-based opener that I gave, there is an example that I like to use, but use what's most comfortable with you. Um, another thing that I want to tell you is give them the reason for your call, right? Let them know why you're calling. So it's not some mystery. Um, you know, I see it a lot. I get cold calls and a lot of things that happen a lot of times what happens on cold calls.
[00:02:48] That, uh, it's like this mystery. They have no reason. They have no idea why you're calling what you're calling it about. You, some marketing speak where they're supposed to be curious or interested in learning more, but it really just confuses them. So get right in. You know, be proactive with the reason for your call.
[00:03:06] This is going to increase, you know, you're going to have twice as many conversations if you follow this formula. Um, you know, for example, for me might be the reason for my call is, you know, we've worked like compete with companies like X, Y, and Z, um, that are leveraging podcasting to drive revenue. And I was hoping to share a few strategies with you.
[00:03:23] So I'm telling them exactly. Y I M calling, um, and you really want to educate them. You don't want to interrogate them with questions or bank questions or anything like that. So, you know, bring key insights, share strategies, share things that are working for other companies like them. Um, you know, go into the.
[00:03:44] Wanting to have a high quality conversation with your ideal prospect and try to add value in that conversation, which is going to allow you to have a longer conversation, a more meaningful conversation with those prospects. Um, You should, you know, have a purpose. So the longer the call, the better, if you can keep them talking, if you can ask them questions after they've given you permission, um, you know, Hey, I was hoping to share a few strategies that might be relevant to you.
[00:04:13] I'm not sure, but, uh, you know, if you're open to finding out, then that's a great strategy to set up, open up the dialogue, to have a conversation. You want to actually be doing less of the speaking. So you would ask questions, probing questions, you know, peak their interest in their curiosity to learn more about what it is that you have to offer.
[00:04:34] So I hope that this was helpful. Um, you can see us testing some of these and many other strategies. Uh, we'll also be bringing on different cold calling experts. Uh, again, that's every Wednesday from 10 to 11 Pacific. Me and ed on my team will be doing cold calls. Live, hope to see you there. Now, if you enjoyed today's.
[00:04:53] Please register review, share the show with your friends, uh, really does help us out. And we're always listening for your feedback. You can go to sales, transformation.fm and drop us a voice DM there, and we will get back to. Hey, you stuck around that tells me you're serious about your own sales transformation.
[00:05:12] If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your leaderboard. Yeah. It's free sales cast, doc community. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best temples.