This solo episode of the Sales Transformation Podcast with Collin Mitchell talks about what you need to do to book meetings consistently and the thought process on how to get it done. There is a lot of useful knowledge to be had with this short podcast, but can benefit great rewards if done right.
Learning to connect on LinkedIn and getting good traction with potential clients can get challenging. However, with Collin's method it may help you get more positive connections by emulating what he did in this brief experiment. Discover how you can make this method your own by listening in.
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00:41 Running an experiment in LinkedIn and how it bore fruit
01:41 The thought process behind the LinkedIn video experiment
03:10 Real-world application on how the same philosophy works
03:32 Percentage of success based on this method versus traditional
05:30 Tips on how Collin would do it that you can try out
01:27 "I really wanted to debunk the myth that you should never send a video on the first touch. I know you've heard, I've heard it, many people will say this. I will let you know what will happen while I ran this experiment."
02:03 "I also like to let folks know about my no sales pitch guarantee. You want them to feel safe to hop in the call and say yes, you want them to know that you're not just gonna ‘pitch slap’ them as soon as they got on your Zoom."
02:18 "Now you need to find something how you can add value to people that you're working with, that you're building relationships."
04:48 "When that first impression is a video, people are much more likely to watch it, much more likely to reply, they're much more likely to raise their hand to book a meeting. Now this is what worked for me, and there's people who sit on different sides of the fence on this."
05:07 "You need to run your own test, there's just too many variables with what you do, who you are, your profile, who you're connecting with, what you're offering them. So run your own experiment."
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell, and this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.
[00:00:24] All right. Welcome to another episode of sales transformation, and today's going to be a solo episode with me. What are we going to cover? We're going to talk about how I ran an experiment and how you can book three to five meetings per day on LinkedIn using video. All right. So let's jump right in. I ran a bit of an experiment and I did this for eight weeks across sending 1600.
[00:00:48] Connection request. Okay. And I averaged three to five meetings per day on LinkedIn. Uh, I did this right after vid yard [00:00:59] had released their integration with LinkedIn. I was really excited. I'd been using video card for quite some time. Uh, and once they released the LinkedIn integration, I was super pumped.
[00:01:10] It kind of motivated me into wanting to run this experiment. Uh, and so what I did, and this was right around the time, right after LinkedIn had made a lot of changes with their connection requests and it was trying to figure out. How to really maximize building new relationships on the platform. I also really wanted to debunk the myth that you should never send a video on the first touch.
[00:01:33] I know you've heard it. I've heard it. Many people will say this. I will let you know what happened when I ran this experiment. So, uh, what I did is I broke it into, uh, across eight weeks for four weeks. I sent a connection request with out. Any message. Okay. And once people accepted my connection request, then I would send them a custom video that was around 30 seconds adding something of [00:01:58] value and ask them that they would be open to hopping on a call to discuss that.
[00:02:03] I also like to let folks know about mine. Sales pitch guarantee. You want them to feel safe, to hop on the call and say, yes, you want them to know that you're not going to just pitch, slap them as soon as they get on your zoom. So this is a really important piece. Now you need to find something. How you can add value to people that you're working with, that you're building relationships with me.
[00:02:26] Uh, we're helping folks get booked on podcasts. We're also managing podcasts. So I live, breathe in the podcast world. So I had to find something of value in the podcast world that these people would be interested in talking to me. Uh, like maybe guesting on shows, something like that. Okay. Uh, so find something that works for you in your industry and how you can add value in, please, please, please.
[00:02:49] Not an ebook, not a blog, not something your marketing department created. Think outside the box, be creative. How can you add value to them? [00:02:57] What information can you share with them? Maybe it's you know how SAS companies are growing by X. By doing these couple of things and you have some insights around that that you want to share with them.
[00:03:08] I don't know. I coached somebody through a, that was doing some sort of, I don't remember exactly, but, uh, their business had something to do with compliance, uh, for on networks. And they had a way of showing them where they had vulnerabilities. So he would offer that free assessment. And that's how he booked a ton of meetings following this same sort of philosophy.
[00:03:31] All right, so let's dig in. All right. So after four weeks of sending message, sending connection requests, without a message, I got a 55% acceptance. Okay. So out of sending a hundred connection requests, 55 people accepted that. Now from there, I had a 32% meeting booking rate, meaning 18 people booked a meeting.
[00:03:55] [00:03:56] Okay. Now the following four weeks, I sent a hundred connection requests a day. I got 65% who accepted, so I got 65 new connections. So 10% more excepted by me sending a personalized message. However, here's where it gets. Interesting. Only 18% booked a meeting so far less meetings. With more connections now, 14% less meetings booked is a pretty significant number when you only have a hundred connection requests you can send per week.
[00:04:31] Now, I think here what happened is when the first hut. Is a video. People get a lot more excited to talk to you. If you send a video after you sent text, it's not as significant. So when that first impression is a video, people are much more likely to watch it. They're much more likely to reply. [00:04:55] They're much more likely to raise their hand, to book a meeting.
[00:04:58] Okay. This is what worked for me. Okay. And there's people who sit on different sides of the fence on this. You need to run your own test. There's just too many variables with what you do, who you are, your profile, who you're connecting with, what you're offering them. So run your own experiment. You don't have to do four weeks, maybe it's two weeks each, uh, and figure out what recipe works best for you.
[00:05:24] I'm just sharing the results that I got here. Um, you know, and so with the videos you want to keep them around 30 seconds and make sure you're adding back. Offer up that no sales pitch guarantee. Uh you'll you'll get some great results with that. So get out there, test this, uh, hit me up. Let me know what results you get.
[00:05:45] Uh, happy to share any of my videos or anything with anybody who wants to learn more around how to book three to five meetings per day on LinkedIn. [00:05:54] And if you enjoyed today's episode, please write us a review, share the show with your friends, and then always we are listening for your feedback. Hey, you stuck around that tells me you're serious about your own sales transformation.
[00:06:06] If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales, cast.community, and crush your numbers on your list. Yeah, it's free sales cast, doc communities send me a DM with your best pitch and mention this ad. And I might even give you free access to our best templates.