Sales Hustle is now Sales Transformation
Sept. 1, 2021

#141 S2 Episode 10 - Selling His Dream House to Buying it Back with Walker McKay

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This episode of the Sales Transformation Podcast with Collin Mitchell features Walker McKay, editorial contributor for Office Break News, president and founder of No BS Sales School and McKay Consulting Group LLC.

In line with learning new things, you have to learn how to cope and own up to your mistakes. Walker talks about his struggles and how he got to the point that he finally pulled the ripcord to get the ball rolling his way.

Learn through Walker's story how he was able to overcome his excuses and mistakes by being able to self-realize from the help of others and how his mindset slowly started to mold him into the man that he is today.


Get your FREE Vidyard account and bonus Video Sales Process Playbook here!

HIGHLIGHTS

00:24 Introduction to Walker McKay and what he has to offer

16:10 Walker built and sold the house of his dreams and how he was able to bounce back from it

17:39 Defining your own definition of success while continuing to move forward

23:22 Surrounding yourself with negativity and how to overcome it with commitment

28:36 Connect more with Walker 

QUOTES

11:52 "Admit where you're wrong is huge. So many people don't even have the ability to do that."

13:44 "You need people in your life that are gonna call you out. If you don't have that, or you're hiding from that, or you're scared to get that. You're gonna be stuck wherever you are."

17:02 "Some people are like, I can't believe you quit, who quits a job with nothing to do? I was like, "I couldn't stay there, that's not me, I'd be lying if I'd stay there."

17:17 "If you're not happy, but you're making good money, that's not success."

26:59 "Are you committed? I found the places in my life where I have had to make the changes. So like when I started my own company, I was committed. Whatever the hell it took, if I failed I was gonna start something else. If I failed that, I was gonna start something else. Just keep moving until something works."

Learn more about Walker in the link below:

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Transcript

[00:00:00] In the world of sales, you either sink or swim or breakthrough to the next level. My name's Colin Mitchell, and this is sales transformation, a new kind of sales show designed to bring you through the epic life-changing moments of elite sellers. So you can experience your own sales transformation.

[00:00:24] Welcome to another episode of sales transformation. Very pumped up today to have Walker McKay on. We're going to learn a little bit more about his story in his own sales transformation. Uh, I recently had the pleasure of meeting Walker and going on his pocket. And we had a ton of fun. So I know that this is going to be a great episode that you will want to stay tuned for walkers, the founder and principal of McKay consulting group and the no BS sales school.

[00:00:48] Uh, one of my personal favorites Walker, welcome to sales transformation. Hey, thank you Colin. Nice to, nice to be on here. It's an honor to be on this. Awesome. Yeah, man. We had a lot of fun [00:00:59] on your show. So this is, this is round two, but today it's all about you. Um, so we want to dig in and like figure out what the heck is your sales story.

[00:01:08] And what's been your sales transformation and we'll start from there. All right. That's great. So, um, she lost. Uh, I mean, we can have an awkward silence if you want, or we can jump then we can. I told you, you know, kind of with the length, what happens. So, I mean, I don't want to get cut, so yeah, it's interesting.

[00:01:30] I got into sales for a couple of the wrong reasons and it'd be all the wrong reasons. One, um, by friends said, oh, you can talk to anybody. So you should go into sales. Um, and you know, number two, Was, um, you're really not qualified for anything else, so you should go into sales. So, um, so I got in, I was in the banking business at first and I, um, and I thought that selling was what a lot of people thought was going to tell people why they should work with you.

[00:01:55] Right. And go and blah, blah, blah, blah, blah, and talk. Yeah. [00:01:58] And I'm in scene in persuading half miserable. Um, and so then I left, it had to be the bank. So I went and got in commercial real estate. And I did, that was in there for 14 years. But about year 10 when I was not succeeding like a hook that would, um, I ended up going to talk to a sales coach whose help I did not need, by the way, I should say I did not need his help, but I want to go talk to him.

[00:02:21] Yeah, you've been in sales for over 10 years. What the heck is he going to teach me learn? That was plenty motivated. All bullshit. Right. So, um, so when I talked to him, um, with this nice conversation and he asked me why I wasn't making $600,000 a year, and I told him it's because the company was a problem and that the market was kind of crappy and that this, that, and the other, and.

[00:02:43] And it was strange when strays, he watched, he watched and encouraged me and then he said, Hey, can I interrupt you for a second? I said, sure. And he said, uh, I suppose I told you those things were, excuse me. And it was like, somebody took a dagger and ran it through me [00:02:57] at cause I recognized immediately.

[00:02:59] Right. And, and then he asked the, the Kuda grok question, which was, where else are you making excuses in your life? And I was like, holy shit, I'll live in a shitty apartment. And my mom says never getting married, cause I'm such a loser and all this stuff. And what I realized it was funny because the things that I was saying about why I wasn't successful with the same things my other friends were saying, who are working with me while they weren't successful too.

[00:03:21] So it's just our truth. We took it on and I had never thought of myself as an excuse maker, but that was the day that I grew up when I began to recognize. Is if I can say, if I say I can't, I won't, they won't, this is because instead of saying, I haven't figured out how to yet. So as soon as I start using, I haven't figured out how to yet things start to fall in line.

[00:03:42] For me, it started to make sense. So I hired him. I wrote him a check, a hot check at the time. Um, no money. They kept it bounce, but he's somewhere. He said he took me anyway. And, um, anyway, that was the start. One of the first places where my life kind of pivoted and I started to [00:03:56] become more. Wow. Wow. What a, what a quick story there with a lot of nuggets.

[00:04:03] So, um, I love, I love that you got into sales because you had you're good. You're good at talking to people. We'll have the gift of the gab. It's such a load of shit. You've got the personality for sales for God's sakes made you talk too damn much and you're pushing. Yeah. Yeah. Not, not a compliment. No, I did not, but I took it as one, which shows how dumb I was.

[00:04:32] Yeah. I mean, my story's a little different, but kind of similar in some ways, you know, I got into sales. There was no other opportunity for me. It was the only place willing to give me a shot, which is the case for a lot of people. Um, and you can make a pretty damn good life out of it if, uh, if you stick with it.

[00:04:48] Um, but the thing that I love most, and it's funny because, because I just wrote a blog article today about, [00:04:55] uh, you know, one of the, the, the one thing that you need to know. To continuously be great in sales and that's just kind of high level overview of what it is, but it's always be learning yeah. A hundred percent versus stop learning.

[00:05:11] And so being 10 years, 10 or plus years in, you know, sales and being, you know, told the right things by the right person at the right time to open your mind of like, Hey, I don't, I don't know it all. I haven't figured it out out. Um, and. You know, there's a lot of people that have that similar experience or might even be in that place right now where they need to hear that.

[00:05:38] It's funny. Cause I don't know it all. I don't think I had 10 years experience. I think I had one year experience, 10 times. Oh, right. I don't think I have learned to that point. Um, I had gone, had been sent to Carnegie training, which, um, in my mind it was good stuff. It [00:05:54] just was, um, I didn't like it. It was too.

[00:05:56] I decided it was too cheesy for me. I think actually it's because I was too arrogant. My ego wouldn't let me think. That was a good thing. And so, um, I bailed out of that cause there's nothing that could teach me at that point. I was encouraged from unteaching. Until I realized they weren't gonna get any, but it's my fault.

[00:06:12] See, the interesting thing there is, it had nothing to do with, you know, being B being better at cold calling or prospecting or, you know, mastering discovery or negotiation or closing. None of that. Yes. It had to do with you learning to take responsibility. And stop making excuses. It was more of an inside job.

[00:06:39] It was more personal work to then Excel professionally. Then I could be ready for the, the different way I would approach things because you could have showed me a different way, but I wouldn't have had the courage or the ability to go use it until I got myself straight. [00:06:53] Right. All right. So tell me, after you worked with this sales coach, what happened next?

[00:06:59] So it's kind of cool. I was in the commercial real estate business was a broker and, um, I decided that, um, I needed to stop making excuses. And so I said, though, I was blaming my company. And so what I needed to do was just jump out of my own because I didn't want to have that excuse anymore. Just dumb enough to think.

[00:07:18] All right. I don't work for a company more because you're blaming them, go do it on your own. And so, um, I went out and I liked working with buyers and one of the things that my sales coach showed me how to do was to get people, to pay you to work. So I started my practice working with buyers of commercial, real estate, people that were not professionals at it, who would pay me to represent them in the marketplace.

[00:07:40] If they bought something, I could participate in the commission. If they didn't buy anything, they will pay me for my time. And it's funny. I. Um, I had had a client that had, or somebody had asked me to help them. And [00:07:52] 55,000 things, we put two things under contract. They blend both. I love 'em up and I was just I'd wasted a year.

[00:07:58] And so I went back to her and said, it changed my business model. She asked me to help her again, chase a business bottle and I charged 5,000 bucks to help people like you buy property. And here's what I do for that blah, blah. She said, no. I said, okay, cool. And another friend of mine called and said, Hey, Hey, she's called me.

[00:08:15] She's called me. And I feel bad about this. I know you're you guys are friends. Can we work this together? And I said, no, it's all yours. And so for the next five years, they made an offer on six more pieces of property and never bought it. And so that was like, wow. And so, um, but the people that told me I could not charge for what I was doing or my competitors, and I helped them realize, Nope, you just hadn't figured out how to do it.

[00:08:38] I know how to do it. So from there, and I had a nice consulting practice and it was doing very well getting referrals, closing business, and my sales coach called and said, Hey, to do this to you, but I need somebody who thinks like you like an [00:08:51] entrepreneur who can help me grow my business. Will you come work with me?

[00:08:55] And I was just what, oh yeah. What a full 180 there, right? Yeah. Just like that. I just, I do, I change. Right. And so he called us, you know what? That sounds like fun. I'd refer to him like 30 people because he had made such a transformation in my life. And so, um, so I was like, you know, this, how hard could it be?

[00:09:16] I already know what he does already know the process. I already know the steps. Well, how hard could it be? Can be really that. Um, and so I spent the first year and I really struggled. And then after that we kinda got in a rhythm and, you know, I was with him for nine or 10 years and we made a lot of money and did very well ask who it was.

[00:09:33] Yeah. It was a guy in Sandler training. So I was in Sandler training and I was, um, my, my business partner was a franchisee. I thought we were business partners. We actually weren't business partners. Um, it turns out, but. Anyway, we went out for 11 or 12 years and, um, [00:09:50] I really, it was driving me crazy. I let our relationship fall apart.

[00:09:54] I did not, I did not manage the relationship well, and at some point I got, um, I got the point where you ever been around somebody that frustrates you and even the way they eat a Turkey sandwich will drive you crazy. Yeah, you did. I mean, if you've got a bunch of built up shit about you, haven't dealt with you just like.

[00:10:12] Terribly you look bothers me everything. And so I just didn't have to do anything. And I'm pissed off once again. I w I wasn't gonna tell anybody. I didn't. I just told my wife and family, I've got to have to leave here. Um, cause I need to go do something else. Don't know what it is. And so I went that day.

[00:10:28] The had a decided I had lunch with a client already scheduled. He's a great guy. So I know for a long time and I sat down with him and he said to me, when I sat down at lunch, it's one of my favorite greetings. He said, you look like. I was like, if you do that to somebody, they'll immediately start to wonder what the hell is wrong with him.

[00:10:42] Right. And I was like, and, um, and I said, I am, I'm really frustrated at work. And he said, what's, what's going on? And I said, well, [00:10:49] you know, I've let the relationship go. I said, it's, follow-up on. I said, it's 50% mine fault. And 50% his fault that this didn't work. And he gave me the stop sign. And I said, what?

[00:11:00] And he goes, it's a hundred percent your fault. And I was like, holy shit. And he said, if you don't claim a hundred percent responsibility, you'll always blame the wrong person. And I was like, shit, that's good. I said, who taught you that? He said you, I was like, oh right. And so at that point I had a three-year noncompete.

[00:11:22] I had no plans. I had no nothing, but I just had to get out. So I went to my partner and I apologize for being such an ass for the last five years and that I needed to go out and I wasn't gonna violate the non-compete. I was going to go and figure out what I was going to do. And once again, nobody hired me.

[00:11:38] So I, um, so I started, um, A third party, outsource VP of sales thing, right? Outsource VP of sales role, which, [00:11:48] uh, for a number of companies and that's. Um, it wasn't scalable. It was too hard. Anybody was dumb enough to hire me to do that, had major problems. And either we couldn't overcome the problems that I got fired or we started to get better.

[00:11:59] And then they said, we don't need you anymore and fired me then. So, um, it was a lose lose, no matter what it sucked. Right. And so I, uh, I want to go back for one second because, um, One like just being able to, you know, look back and admit, you know, where you're wrong or, or, or is, is huge. So many people don't even have the ability to do that.

[00:12:22] Okay. But it's so interesting that it started there, uh, with, you know, this relationship in, in, in, in, you know, really changed your, your, your path. And then it sort of ended there again, and you were teaching that and one of your own clients was able to teach that back to. You know, and it's just a, it's a great learning lesson because sometimes, you know, it's, it's [00:12:47] easy to see what needs to be fixed in others.

[00:12:49] And it's a little bit harder to see what needs to be fixed and you, yes. And you know, I'll give you an example here. When I first started podcasting, you know, I thought I was, I was getting big people on my show and I thought I was hot shit. And, and my wife said, you suck as a host. And I was like, what do you mean my show's doing great.

[00:13:09] And, uh, I've got all these big names and people want to come on my show and she didn't really say like, it wasn't that much, but that's what it sounded like to me, that's what it said. It was a lot more gentle than that, but you know, my ears turned red and I'm like, you know who the hell I am like. Right.

[00:13:26] And, and I said, well, I took a breath and I said, Well, what do you mean? And she said, you don't listen very well and you miss tons of opportunities to ask better questions. And I'm like, wow. And that's stuck with me ever since she said that in every [00:13:46] interview that I go into, I'm just intently listening.

[00:13:48] And it's just, it's made me such a better host. It's made me better in sales. It's made me, it's transformed so many things for me personally and professionally. I can't even tell you. It's huge. So, all right. So back back to back to the where we're at here, but I just wanted to touch on that point because it's just a huge learning lesson for a lot of people.

[00:14:08] You need people in your life that are going to call you out. If you don't have that, or you're hiding from that, or you're scared to get that you're going to be stuck or you get defensive when somebody tries to help. It's not always that the advice you get is right. It's decimated. Sometimes people don't know, but it is important to listen right in to see it.

[00:14:30] What could I be missing? What does somebody else see that I'm missing? Okay. And if you hear a cup and if a couple people are telling you the same thing, pretty good chance, it's true. Um, and surround yourself with people who are willing to be that honest with you. [00:14:45] And I find that those are the ones that are also the most honest with them.

[00:14:49] Right to be open to that. I tell people my is easy. I get to tell other people what they, what they could do better. I said the hardest part, just like, cause I screw things up too, is when I have to, when I have to recognize, boy, I need some help with this too. Right. I have to, I need to, I need somebody else to tell me that I have, I've had several coaches for the last five years.

[00:15:07] I have two or three coaches, usually at any given time to help me with different parts of my business because I need that outside. So, yeah, I made it through all the VP of sales stuff. An old client of mine came and said, do you miss training? I said, every day and he said, why don't you do it again? I said, I don't have a space.

[00:15:26] I don't have my own material, blah, blah, blah. And he said, this is a thing of my life. You know, those are excuses. Right. And I was like, holy shit again. And he said, do you want to do that again? I said, yes. He goes, I'll help you. If you're committed to it. It's like, I'm committed. And so [00:15:44] that's when we started, um, didn't have money for a classroom.

[00:15:47] So I started yeah. Zoom way before anybody knew what zoom was, had. No idea zoom was, I started, it was innovative. It was innovative at the top. Right. And so I kind of dumbed into how this stuff works and my niche became companies with, um, With multiple locations that it was too expensive to bring everybody together.

[00:16:04] So, boom, here we are. Um, and so that's just kind of grown and it's been, I work a lot with founders and entrepreneurs to kind of help them grow their business sometimes relating to sales sometimes not. Um, but it's, uh, it's something that's evolved over time. I've ended up creating a course. Um, and then all kinds of things I'm growing.

[00:16:23] Like I never grew before. It's fun to be able to go and do this stuff. I'm doing that to be a business. Yeah, except for the part that sucks. And by the way, did I mention that after I jumped out, I was, we're making really good money and I just built the house of my dreams, um, that we planned. It was on, on some land.

[00:16:40] My parents owned and we built this beautiful house [00:16:43] and two and a half years after we moved in, we had this. Because I would bring enough money in to pay for it and keep my kids in private school. And I realized if I pull my kids out of private school, that's more about preserving my dignity. And if I sell my house, that's more preserving theirs.

[00:16:57] And so I needed to focus on them. And so sold my house, moved to a rental house for three years, a little, we were in 1700 square feet. We were in 4,000 before. Um, and my wife and kids hated every day of it. And finally. I guess almost a year ago, now we're able to save up and we bought a nice house that we love.

[00:17:15] That's great. And so we're back on our feet again, but everything I do, yeah. The appears I will pull the rip cord and jump and figure it out. Um, and I think that drives my wife crazy. Um, but that's okay. And I don't understand. Some people are like, I can't believe you quit. Who, who quits a job with nothing to do?

[00:17:31] I was like, I couldn't stay there. That's not me. I'd be lying if I stayed there. So, yeah, that's, that's an important thing to touch on too, because [00:17:42] you know, if you're not happy, but you're making good money, that's not success. So that's not success. You know, if you're happy in a 1700 square foot house and your kids go into a good school and you're making less money.

[00:17:59] That's success. Well, I think the success to me, because that to me was not success. The success to me was I had the, I had the courage to do what it took and the success, and it still comes through is we put up with that crap and now we've moved away from that. Do we talk about the story about the boat?

[00:18:22] Now we didn't get into the boats, but, but now I'm curious. So, so somebody, I read this, or somebody told me this, there they're typically people are typically riding in one of three boats as they go through life. Number one is a raft where they're going in the river and they're using the poles just to kind of push off rocks.

[00:18:36] But otherwise they're just going with the current. The second boat would get in, um, may [00:18:41] be a, um, Where you're facing backwards and you're pulling to get away from wherever you were and that's your main motivation. And the third might be a canoe where you're actually facing forward and you know, where you're trying to go, but you're the head of the boat.

[00:18:56] So in left, right left. Right. But you know, the direction you're going. And so what I found was for the last number of years, I've been in the rowboat getting away from the financial disaster. And now I'm switching over to the canoe and transforming to move towards that and know where I'm going towards a positive.

[00:19:12] Does that make sense? It does. It does make sense. Um, I think, I think, um, I think of grasp it. Yeah. So it's a great, it's a great analogy. And, uh, um, I'm, I'm guessing there's more peace in the canoe than the raft, which is, it's a struggle. Yeah. It's a struggle. Well, or you're in a tote in the raft. You're also in total.

[00:19:38] And the raft, you just kind of go [00:19:40] in with the car, just doing yet, stay with the job, do what you're going to do. Don't cause any waves, just keep moving. And the rowboat, at least it's an effort to get away from that. And then the canoe is we're actually putting effort towards going where we want to go bring attention to them.

[00:19:55] Yeah. And then what? What's, what what's, uh, what's after the canoe, I don't know. I'll let you know. I don't know.

[00:20:05] Every day. Yeah. I mean, this is incredible learning about your story. There's, there's, you know, some common themes clearly here. Um, lots of ups and downs and, and, you know, um, I think there's a lot of things that people people can learn from, from your experience here. And, you know, if, if you're unhappy with, with what you're doing, do something else.

[00:20:31] I have us there. It may not be rainbows. They may not be easy. But, you know, what are you willing [00:20:39] to sacrifice to, you know, get stuff big, stay in the big house. I also know that each step you take, I have this mind, whatever I'm doing now is not going to be the last thing I'm doing. Right. So I will be a, could you take us, you get out of where you were and you don't want to be, and then you can move forward and move forward.

[00:20:56] And, um, so my belief is that it's a constant, oh, I know. I was thinking about the 47 year old problem. Well, I told you about this. I was 40 when I was 40. So I was really, I reached the breaking point when I was 47 years old, but what I was going to do this is nine years ago then. And so I, um, I hated being there.

[00:21:16] I think I was 48, um, when I finally pulled the trigger, but I realized a lot of my friends at 47 years old, you've been working 25 years. Right. And at some point you probably, a lot of people look around and go, when I was laid off college, when I started working and I looked around, I thought 25 years out, there's no way in hell.

[00:21:33] I'd be doing this crummy thing. I'd be doing something much greater than this. [00:21:38] And we make a decision at that point, either you say, well, I'm 47, I've got 18 years to work. I'm just gonna put my head down, make the money and get through it. And I'll retire at 64 years. And one day, right before at 47, you say, fuck, this, I've got 18 years left.

[00:21:53] I'm going to pull the rip cord. I'm going to go find something else, a small and lines of what I want to do. And so that's, I believe that's a real thing. How old are you? Colin? I am 34. Okay. So you've got some time. Um, but a lot of people in corporate America, a lot of my corporate lawyer, friends are like, I hate this.

[00:22:09] This is miserable, but I'm making $800,000 a year and I hate this is soulless, but what else am I going to do? And I'm like, you know what? You probably got to have money saved. You go do something else. If you had the courage to go do. Yeah, but that's up to them. Yeah. That's a personal decision, but also it takes a level of confidence in yourself to take that type of risk, right.

[00:22:32] In the best people in sales know, Hey, if [00:22:37] everything fell apart today, with whatever I'm doing that I could go do something else and get it, you know? Yup. And my motivation, it's never enough to get a job. I know I'm not a good, I'm not a good employee, not terrible. I just prove it. Cause nobody wants to hire me.

[00:22:55] So it's all good. Yeah. One of the greatest things, uh, in, in your story too, is, you know, when you were making excuses about is, you know, the employer's fault, uh, you decided to go out on your own. Cause then at that point, there's nobody else to blame nobody else to blame. And that's what made perfect sense.

[00:23:14] Okay. Where take this away. Yeah. And, and, and for some people it might need to be that harsh. Like if that's a huge blocker or a huge problem, or a huge common theme and why they're not making quota or president's club or whatever, um, because they're, you know, the leads suck, the manager sucks and they have this [00:23:36] just negative activity, uh, in this negative negativity about them.

[00:23:41] Remove that excuse from your life could be the answer. Yeah. Get out it. This is ruining your life. Didn't fix it in something else that you mentioned is a lot of them. Negative self-talk uh, or excuses actually came from the people you were surrounding yourself with. Tell me a little bit more about that.

[00:24:03] I started in, I was young in the commercial real estate business and it was, it is a hundred percent commission job. And I was hanging out with a bunch of guys that were just like me. They had the dreams of making the big bucks, but we didn't have the discipline or the anything else to really, or quite frankly, the tools.

[00:24:18] I'm sorry, we hadn't figured out an early age, how hard the business was. We kept waiting for it to be easy. And so I'm hanging out with these guys and we was, uh, during a recession. And, um, so what we tell ourselves is nobody's bought anything anyway. So we'd go to lunch, have a two hour lunch and we'd go to the movies on Wednesday afternoon and Friday afternoon.

[00:24:33] It would be drunk every night at five [00:24:35] o'clock. And that's what we told you. This just sucks. Can't wait until the economy gets better. Um, and when we didn't notice it was easy to ignore what's there were five guys. Broker's department that came in every day, they went and closed their door. They didn't hang out with us.

[00:24:48] Cool guys. They made the calls, they did the dials that did the work. And those guys made five, six, $800,000 a year in a time where the commercial real estate business was zero and they crushed it. And the only difference between them and us was they had to make it work. They didn't have a choice. And they came in and they did the hard work and got it done.

[00:25:07] And that's not something I was aware, even that I was doing. I had an option to, so one more quick story. My friend, Ben, who was one of those guys who did this, I never hung out with him. Cause he's always in his office with the door closed. We were out at the beach one time and I said, I'm for a company weekend.

[00:25:24] And I said, Ben, we've been in business. Same amount of time. You're making $800,000 a year. I'm making a 10% of that. Maybe. Why is it you're doing better than me. [00:25:34] He said the difference between you and me Walker is I'm committed. He said, I have, my parents are dead. I don't have any money. Nobody's looking out for me.

[00:25:43] I just moved my family out of a trailer, into a house. He said, if I fail, we're going back to the trailer. He said, you, something happens to you. I know your parents aren't rich, but your dad's not gonna let you start. He's not gonna make you move in a mobile home. You have, you're always looking for something better.

[00:25:57] He said, me, this is where I'm committed to be. And I was like commitment. Cause lack of commitment is an excuse. Yeah. Yeah. I mean, some of the best people come from nothing. Yeah. They perform under pressure when their back is against the wall. Um, it's kinda part of my story, you know, I, I. Raised by a single mom with four brothers.

[00:26:21] And my dad preferred spending most of his time in prison than being around. Uh, and you know, I used to be in the grocery store embarrassed because I was hoping her friend [00:26:33] wouldn't see us paying for our food with food stamps, you know? And so for me, I didn't like, no, Hey, be this. When I grow up or go to college, I just like, I don't want to be poor.

[00:26:42] That's it? Yeah, yeah. Get me the hell away from this. Right in that rowboat, slap a motor on that sucker. And let's go got here. Yes. Yeah. Or even on the raft. I don't care. Well, the RAF was taking you where you were going to stay. Right? The robot didn't give me a ladder. It just booth me. Right? I would've got out of there on anything that floated, man.

[00:27:04] Yeah, no doubt. So, so yeah, I mean, lack of commitment is a huge thing. If you got some nest egg or some fallback plan or have a nest egg, and my family's not wealthy, but my father is a lawyer. And if I went to him and said, dad, I need 5,000 bucks. Is that all a job? He'd write me a check for 2,500 and said, come beg me again next month.

[00:27:24] So, you know, had that he wasn't gonna let me start, but Ben didn't have that. And that was again, another lesson are you committed? And I've found the places in [00:27:32] my life where I have had to make the changes. And so like when I started my own company, I was committed, whatever the hell it took. If I failed, I was going to start something else.

[00:27:40] If I failed that, I'd start something else. Just keep going. You handle something works. I mean, just like when you, you, you had to move out of your dream house and move your feet. You were committed to getting back, getting back into that dream house and you made it. Yeah. That's a, that's a level of commitment, right?

[00:27:55] Yeah. So it's all growing up, you know, and it's, I keep telling people I've hit these. Um, my, my therapist says I've defined my life by these pitch points. She said it probably wasn't that easy. Um, it's probably not that wild to sip it in hindsight, I can see it very clearly the places where I had to go.

[00:28:13] This is my fault and I had to go do something about it. So anyway, thank God for therapist. The, the, the best part of this, this whole story here is that all of those struggles in difficult moments, you know, those are all learning lessons, you know, that builds your [00:28:31] experience and, you know, level up your level of commitment or your personal awareness to improve and get better, you know?

[00:28:40] What it was you were doing, you know, all of those things that, you know, all of those imperfections are perfect to getting you where you got today. Yeah. Gave me confidence because I know no matter what happens, I won't like it. Right. But it will be okay. We'll find a way and we'll be okay. Yeah. Awesome.

[00:28:57] Walker. Thanks so much for coming on today. Really appreciate it. Where can people follow? You learn more. Get into your world. All that good stuff. Thank you, Kyle. And the best place people can find me is on LinkedIn Walker McKay. Um, and there that's the best place to family. Also mess around on Twitter with that, supposedly for fun.

[00:29:15] Um, my website, uh, came up with this on my own. Collin is Walker my k.com, um, where there's information about some programs and stuff that I have. Um, and so I have a course on my sales system that I created. So anyway, there's lots of information from me on LinkedIn [00:29:30] and on my website@walkermckay.com.

[00:29:31] Thanks. Fantastic. We'll include the links there for everybody in the show notes. If you enjoyed today's episode, please write us a review. It does help share the show with your friends and as always we're listening for your feedback. Hey, you stuck around that tells me you're serious about your own sales transformation.

[00:29:50] If you're tired of doing things the old way and want to get started in your journey with other people on the same path, head over to sales. That community and crush your numbers on your loadable. Yeah. It's free sales cast dot communities. Send me a DM with your best pitch and mention this ad. And I might even give you free access to our best templates.